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Nike Virtual Studios and EA Sports have announced a groundbreaking collaboration to integrate Nike's .SWOOSH NFTs into beloved EA Sports games, including the newly dubbed EA Sports FC, formerly FIFA. This innovative partnership bolsters Nike's foothold in the burgeoning Web3 industry while delivering unique, digital asset-driven experiences to the vast EA Sports fanbase.
Nike's non-fungible token collection called .SWOOSH is based on Polygon, and it is coming to EA Sports games very soon, as announced on Thursday, June 1. This comes after the sports apparel and sneaker maker agreed to partner with the game publisher for NFTs.
As per BlockWorks, the two sides agreed to incorporate Nike's digital assets into sports-related games with special mention of FIFA, which will now be called the EA Sports FC starting July. Nike is expected to release more details in the coming months to share what exact virtual creations it will include in the video games.
EA Sports is the newest partner tapped by Nike in its bid to expand its presence in the Web3 industry. Nike Virtual Studio's vice president and general manager, Ron Faris, said that its collaboration with EA will open new experiences for the company's .SWOOSH community, as well as the fan base of soccer video games.
"Nike and EA SPORTS share a commitment to innovation, creativity, and excellence, and we are thrilled to partner with them," Faris said in the announcement. "This partnership will allow us to unlock some incredible new experiences for our .SWOOSH community and the massive EA SPORTS fan base."
The senior vice president of brand for EA Sports & Racing, Andrea Hopelain, further stated, "All of us at EA SPORTS are focused on leading the next evolution in sports fandom, and this new collaboration with our longtime partners at Nike sits directly at the intersection of innovation, sport, and culture. Working with .SWOOSH, we'll bring creativity and self-expression to the forefront for fans as they connect, compete, and share their love for sport."
Photo by: Nike Newsroom
