South Korea’s Naver Corp. is taking its online shopping platform Smart Store to Spain to support small merchants there and challenge Amazon, the largest e-commerce operator in the country with over 20 percent market share.
Naver is also seeking support from the Spanish government for the project.
Smart Store provides smaller retailers with a site for e-commerce, payment and settlement systems, and other tools for online transactions.
Sources said the Smart Store platform will help smaller merchants in Spain conduct sales and marketing activities on the Spanish virtual marketplace Wallapop, where Naver invested €115 million this year.
The Barcelona-based Wallapop, of the four largest shopping apps in Spain, lets people resell their used items, or sell items such as crafts they make themselves.
Wallapop's users account for about half of Spain's population.
Combining Smart Store and Wallapop will help enhance Naver's presence in Spain's e-commerce market, which is among the world’s top 10 with a size of $21.4 billion as of 2020.
Analysts said Naver will be competing with Amazon in Europe and Sea Limited in Southeast Asia.
Sea Limited is a Singaporean internet company that operates Shopee, SeaMoney, Garena and a football club Lion City Sailors FC.


SpaceX Eyes Historic IPO at $1.75 Trillion Valuation
SpaceX IPO Filing Expected This Week as Valuation Could Surpass $75 Billion
U.S. Dollar Climbs as Trump Escalates Rhetoric Against Iran
Federal Judge Blocks Pentagon's Blacklisting of AI Company Anthropic
Trump's Iran War Speech Sparks Market Anxiety Over Extended Conflict
Google's TurboQuant Algorithm Sends Memory Chip Stocks Tumbling
TSMC Japan's Second Fab to Produce 3nm Chips by 2028
SMIC Allegedly Supplies Chipmaking Tools to Iran's Military, U.S. Officials Warn
South Korea Manufacturing PMI Hits 4-Year High in March 2025 Driven by Semiconductor Demand
Chinese Universities with PLA Ties Found Purchasing Restricted U.S. AI Chips Through Super Micro Servers
NASA Artemis II: First Crewed Moon Mission Since Apollo Takes Four Astronauts on 10-Day Lunar Journey
Golden Dome Missile Defense: Anduril and Palantir Join Forces on Trump's $185B Space Shield
Trump Threatens Escalation Against Iran, Warns of Infrastructure Strikes
SK Hynix Eyes Up to $14 Billion U.S. IPO to Fund AI Chip Expansion
OpenAI Pulls the Plug on Sora, Ending $1 Billion Disney Partnership
Asian Stocks Surge on Trump's Iran War Comments and Dip-Buying
Japan's Services Sector Growth Slows in March Amid Rising Middle East Tensions 



