Faire Wholesale Inc and rival online marketplace platform Tundra Inc sued each other in California federal court over claims that each side was using unlawful tactics to compete.
According to Tundra's lawyers, Faire "implemented and exploited" restrictive agreements to stymie online competition where independent retailers connect with smaller brands.
On the other hand, Faire's attorneys accused Tundra of unlawfully accessing non-public information from Faire's computer systems for commercial benefit.
Faire’s lawsuit was filed soon after Tundra's complaint
Faire boasts a valuation of nearly $13 billion and a marketplace of more than 700,000 retailers and 100,000 brands.
Tundra's lawsuit alleged that Faire has achieved its dominant position through anticompetitive restraints, coercion, and threatened penalties to enforce its monopoly and destroy competition.
Tundra further alleged that many retailers and brands using Faire get locked into merchant agreements that put them "entirely off limits" to competitors such as Tundra.
Tundra's site says it offers more than 10,000 brands. Tundra last year opened its "Wholesale Co-op" platform that offered retailers certain cash-back rewards. The lawsuit said Faire has made a "concerted effort to dismantle this new offering."


Supreme Court Tests Federal Reserve Independence Amid Trump’s Bid to Fire Lisa Cook
RBI Holds Repo Rate at 5.25% as India’s Growth Outlook Strengthens After U.S. Trade Deal
Instagram Outage Disrupts Thousands of U.S. Users
FDA Targets Hims & Hers Over $49 Weight-Loss Pill, Raising Legal and Safety Concerns
Ford and Geely Explore Strategic Manufacturing Partnership in Europe
Trump Signs Executive Order Threatening 25% Tariffs on Countries Trading With Iran
Trump Lawsuit Against JPMorgan Signals Rising Tensions Between Wall Street and the White House
Federal Judge Rules Trump Administration Unlawfully Halted EV Charger Funding
Nasdaq Proposes Fast-Track Rule to Accelerate Index Inclusion for Major New Listings
Trump Endorses Japan’s Sanae Takaichi Ahead of Crucial Election Amid Market and China Tensions
Federal Reserve Faces Subpoena Delay Amid Investigation Into Chair Jerome Powell
Dow Hits 50,000 as U.S. Stocks Stage Strong Rebound Amid AI Volatility
Newly Released DOJ Epstein Files Expose High-Profile Connections Across Politics and Business
Gold and Silver Prices Slide as Dollar Strength and Easing Tensions Weigh on Metals
Asian Stocks Slip as Tech Rout Deepens, Japan Steadies Ahead of Election
Singapore Budget 2026 Set for Fiscal Prudence as Growth Remains Resilient
Trump Administration Sued Over Suspension of Critical Hudson River Tunnel Funding 



