Paris Baguette Opening Nine New Outlets, Reaches 150th Location to Secure Wider Foothold in North America

Paris Baguette, one of the leading brands owned by South Korea’s SPC Group, has reached another milestone in North America after announcing new store openings for this month. The bakery-cafe said it will launch nine new stores, bringing the number of its outlets in the region to 150.

Now, with more than a hundred locations, Paris Baguette is also able to secure a bigger foothold in the North American territory. Customers may expect to see new coffee shops in both the United States and Canada for this latest expansion.

As per The Korea Times, SPC shared specific locations for the Paris Baguette stores in Canada: Southpark on Whyte and in Edmonton, Alberta Province. These will be inaugurated on Thursday, Sept. 14. The third branch is opening later on Sept. 22, in Newmarket East in Ontario.

The rest are opening in New York, New Jersey, Massachusetts, California, North Carolina, and Pennsylvania. While it was mentioned that the earliest launching date here is this month, the specific dates and exact sites were not indicated.

Moreover, by the end of 2023, SPC is planning to set up additional Paris Baguette bakery-cafes in seven U.S. states such as Tennessee, Washington, and Hawaii. This move is said to be part of SPC’s ambition of having 60 new North American bakeries before 2023 concludes.

"Paris Baguette has finally settled in orbit in the American market," a company official stated. "Our goal is to lead the country's bakery industry and repeat that success story in other countries as well."

Korea Joongang Daily further quoted the SPC official as saying in a statement, “Paris Baguette has been seeing success in the U.S. market, considered the heart of the franchise industry and the competitive arena of global brands. Now that our U.S. franchise operations are on solid ground, we are determined to take the lead in the North American bakery market and expand our successful U.S. model into other countries, strengthening our global business.”

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