The South Korean carmaker became the first to sponsor electric vehicles (EVs) at the global football extravaganza.
Puma launches campaign embracing recycled materials
Puma is embracing recycled materials with the launch of a line of products for Sportstyle, Running & Training and Motorsport made with recycled cotton and polyester dubbed Re:Collection.
Pieces from the new collection range in percentage of recycled material from 20 to 100.
It includes high-performance running and training items like the PWRFrame TR, a high-performance training shoe with a forefoot support system, and an upper made with at least 30 oercent recycled material.
Additionally, the waste from cutting is used to strengthen the uppers of the lifestyle shoes that were introduced as a part of the collection.
The tights for running are also made with at least 70 percent recycled material while retaining the performance qualities such as the Puma DryCell tech’s moisture-wicking properties.
The German sports giant’s sustainability strategy has seen it setting ambitious targets for using materials from more sustainable sources and increasing the amount of recycled content in its products.
By 2025, 75 percent of the polyester used in Puma’s clothing and accessories will come from recycled sources.