RLHC Wins Three Awards at 59th Annual HSMAI Adrian Awards

SPOKANE, Wash., Feb. 17, 2016 -- The Hospitality Sales & Marketing Association International (HSMAI) has recognized Red Lion Hotels Corporation (RLHC) (NYSE:RLH) with a Bronze Award for their digital campaign and a Silver Award for the brand’s website at the 59th annual Adrian Awards in New York. In addition to commending RLHC’s award-winning campaigns, the gala and dinner reception honored Bill Linehan, Executive Vice President & Chief Marketing Officer, as one of the “Top 25 Most Extraordinary Minds in Hospitality Sales, Marketing, Revenue Optimization.” 

Throughout 2015, RLHC received additional accolades such as “Best Technology & Trends in Customer Experience” from Loyalty 360 CX Awards; “Best Hotel and Lodging Website” from the Web Marketing Association Web Awards; “Loyalty Program to Watch” from COLLOQUY Recognizes; and “Best in Class Website (Hotel/Resort)” from the Internet Advertising Competition IAC Awards. With recent hotel openings in Florida, Maryland, New York, Texas, Utah, Washington, D.C., and Washington state, RLHC continues to grow and share their award-winning brand offerings from coast to coast.

“These recognitions reinforce our commitment to creating rewarding experiences for travelers, and we’re excited to continue to progress and shape the future of the tourism industry,” said Linehan. "This achievement could not have been accomplished without the hard work and dedication of RLHC’s talented team of professionals.”

HSMAI is recognized as the largest and most prestigious global travel marketing competition. This year’s contest attracted more than 1,300 entries from around the world that were judged by top executives from all sectors of the industry. To celebrate the winners, on February 16, HSMAI hosted the annual HSMAI Adrian Awards Gala, honoring RLHC for its accomplishments. The black-tie affair was attended by more than 1,000 hospitality, travel and tourism marketing executives at the New York Marriott Marquis.

Visit www.AdrianAwards.com for more information on the event and competition.

About HSMAI:

The Hospitality Sales and Marketing Association International (HSMAI) is committed to growing business for hotels and their partners, and is the industry’s leading advocate for intelligent, sustainable hotel revenue growth. The association provides hotel professionals & their partners with tools, insights, and expertise to fuel sales, inspire marketing, and optimize revenue through programs such as HSMAI’s MEET, Adrian Awards, and Revenue Optimization Conference. HSMAI is an individual membership organization comprising more than 7,000 members worldwide, with 40 chapters in the Americas Region. Connect with HSMAI at www.hsmai.org, www.facebook.com/hsmai, www.twitter.com/hsmai and www.youtube.com/hsmai1.

About RLHC:

Red Lion Hotels Corporation is a hospitality company primarily engaged in the franchising, management and ownership of upscale, midscale and economy hotels under the Hotel RL, Red Lion Hotel, Red Lion Inn & Suites, GuestHouse International and Settle Inn brands. Established in 1959, the company has 125 hotels system wide and also owns and operates an entertainment and event ticket distribution business. For more information, please visit the company's website at www.redlion.com.

Social Media:

www.Facebook.com/RedLionHotels
www.Twitter.com/RedLionHotels
www.Instagram.com/RedLionHotels
www.LinkedIn.com/company/red-lion-hotels

Media Contact:

Elyse Eisen
Account Director, MMGY Global for RLHC (Red Lion Hotels Corporation)
646-442-6767
[email protected]

Kathryn Tromba,
Account Executive, MMGY Global for RLHC (Red Lion Hotels Corporation)
646-442-6775
[email protected]