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NEW YORK, Jan. 17, 2018 -- ROI Influencer Media, the leading media solution for influencer marketing, has hired Mary Hill as Director of Brand and Content Strategy. Hill moves to ROI Influencer Media from IPG Mediabrands, Universal McCann, where she managed digital and social media influencer campaigns for some of the largest clients including Coca-Cola and Sony Pictures.
In the newly created position, Hill will be responsible for strengthening the ROI Influencer Media brand strategy, managing influencer media campaigns and further growing the ROI Influencer multicultural division by both expanding the company media offerings and the influencer talent roster.
“I’m extremely excited to merge my passions and experiences for multicultural marketing and influencer media into one position,” said Hill. “Equally excited to lead a team into creating content backed by smart science, not stereotypes, for multicultural audiences. Based on the growth of Influencer talent and audience data, this is the ideal time to grow the multicultural division of ROI Influencer Media.”
“Brand advertiser demand is at all-time high for Influencer content developed and distributed for multicultural audiences including African American, Asian and Hispanic audiences,” said ROI Influencer Media CEO, Seth Kean. “Mary has been effectively strategizing and managing multicultural media programs for the world’s largest brands and will now do the same for ROI Influencer Media offerings tied to Influencer content and media.”
This news was reported first in MediaPost.
About ROI Influencer
ROI Influencer Media is a leading influencer marketing and technology company working with both Fortune 1000 brand marketers and top influencers. The company blends data analytics with content from Hollywood celebrities, athletes, vloggers, bloggers and social media all-stars. ROI Influencer Media delivers highly customized, scalable influencer and display media on the leading social, display sites and programmatic platforms. For more information, visit www.ROIInfluencer.com.
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