Responsible Fans Rewarded at Texas Motor Speedway

Fprt Worth, TX, Nov. 07, 2016 -- Responsible fans earned valuable rewards at the AAA Texas 500 at Texas Motor Speedway on November 6, 2016. The race marks the first time the track, NASCAR and Techniques for Effective Alcohol Management (TEAM) Coalition have partnered to promote responsible drinking and traffic safety.

Before the race, 105 fans made the pledge to be the designated driver for their group. All of them had the opportunity to receive a free souvenir photo, instant prizes, and a chance to be selected as the Designated Driver for the Race. One randomly selected, responsible fan will win the Responsibility Has Its Rewards sweepstakes. The grand prize includes two tickets and a VIP experience for two at the O’Reilly Auto Parts 500 at Texas Motor Speedway on April 9, 2017.

“While we want every fan that comes to Texas Motor Speedway to enjoy everything about their race experience as much as possible, safety is always the top priority,” said Eddie Gossage, president of Texas Motor Speedway. “With that in mind, we commend the fans that chose to serve as designated drivers for their family or friends during race weekend.”

"The success of the Responsibility Has Its Rewards campaign is a direct result of the commitment from our members and all the designated-driver program partners, including the tracks and beer companies," said Jill Pepper, executive director of TEAM Coalition. "Teamwork is what this campaign is all about. We are demonstrating that when everyone – including the fans – takes responsibility, everyone wins."

About Texas Motor Speedway

With a crowd capacity in excess of 190,000, Texas Motor Speedway is among the largest sports stadiums in the United States and features an array of amenities, including the world’s largest, high-definition LED video board, that make it one of the premier venues in the world of sports. Known as “The Great American Speedway!,” the 1.5-mile superspeedway located in Fort Worth plays host to two races in the NASCAR Sprint Cup Series, XFINITY Series and Camping World Truck Series as well as one in the Verizon IndyCar Series. The attendances for the NASCAR Sprint Cup events since the facility opened in 1997 annually rank among the nation’s largest sporting events and also are the largest-attended, single-day sporting events in Texas. Since opening, Texas Motor Speedway has had an annual economic impact of approximately $300 million to the North Texas region. Texas Motor Speedway is owned and operated by Speedway Motorsports, Inc., a publicly traded company that is a leading marketer and promoter of motorsports entertainment in the United States. For more information, please visit www.texasmotorspeedway.com. 

About TEAM Coalition

TEAM Coalition is an alliance of professional and collegiate sports, entertainment facilities, concessionaires, stadium service providers, the beer industry, distillers, broadcasters, governmental traffic safety experts, and others working together to promote responsible drinking and positive fan behavior at sports and entertainment facilities. TEAM Coalition's members and supporters include NASCAR, Major League Baseball, Major League Soccer, National Basketball Association, National Football League, National Hockey League, National Collegiate Athletic Association, Americrown, Aramark, Delaware North Sportservice, Legends, Spectra, Beer Institute, National Beer Wholesalers Association, Anheuser-Busch Companies, Constellation Brands, HEINEKEN USA, MillerCoors, Brown-Forman, Live Nation, National Association of Broadcasters, Contemporary Services Corporation, International Association of Venue Managers, Stadium Managers Association and the National Highway Traffic Safety Administration.

For more information, go to www.TEAMCoalition.org.

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Jill Pepper, TEAM Coalition, 703-647-7431, [email protected]
Chad Rogers, Texas Motor Speedway, 817-215-8578, [email protected]