Selligent Marketing Cloud Appoints Former Salesforce Executive Jason de Boer to Vice President Sales, Americas

REDWOOD CITY, Calif. and BRUSSELS, Belgium, Feb. 15, 2018 -- Selligent Marketing Cloud, the B2C marketing automation platform company, today announced that it has appointed Jason de Boer as the company’s Vice President of Sales, Americas. De Boer was hired to lead a critical team for Selligent Marketing Cloud to drive the company’s growth in North America. De Boer has the experience and proven track record to deliver, with more than 20 years of sales and leadership experience at some of the most successful software companies. Selligent Marketing Cloud recently announced the release of the world’s most advanced B2C marketing automation platform, and de Boer will be responsible for introducing the platform to new clients across the US, Canada and Mexico.

“Jason has the passion, vision and experience to put our North American sales efforts into overdrive. He has a fantastic opportunity to offer brands an alternative to the outdated marketing clouds, and I know he will create massive growth for clients and for the company as a result,” said Roy Jugessur, Senior Vice President Global Sales at Selligent Marketing Cloud. “I’m excited to add Jason to a deep bench of executives that we have assembled to capture market share.”

As VP of Sales, Americas, de Boer will lead the North American Sales team and will be responsible for their go-to-market strategy as they sell the new Marketing Cloud platform. De Boer is a seasoned software sales executive with particularly relevant marketing automation experience, most recently serving as the Senior Vice President of Sales at Sailthru, where he worked since 2015. Previously, de Boer was VP Sales, Canada for Salesforce Marketing Cloud after an acquisition of ExactTarget where he was RVP Sales, Canada. Before ExactTarget, de Boer ran sales teams for major software companies including Avaya, OpenText, Oracle and HP. He has a degree in Finance from Seneca University.

“The company's leadership combined with the new product offering is a true game changer in the market. Selligent Marketing Cloud is the clear choice as a partner and a solution for relationship marketers,” said Jason de Boer, VP Sales, Americas for Selligent Marketing Cloud. “Selligent Marketing Cloud simplifies and dramatically improves upon the disjointed solutions available today. I can’t wait to work with clients to breathe new life into their marketing efforts and drive growth for the company.”

About Selligent Marketing Cloud
Selligent Marketing Cloud is a marketing automation platform that enables B2C brands to engage consumers across all critical channels. Built for the relationship marketer, Selligent Marketing Cloud is the only marketing cloud built on a single code base, featuring artificial intelligence and a Customer Data Platform with a universal consumer profile at the core of every action

More than 700 brands across retail, travel, automotive, publishing, and financial services rely on Selligent’s proven platform. With 10 offices across the United States and Europe and more than 50 agency partners, Selligent serves over 30 countries with local, personalized service.
Learn more at www.selligent.com and connect with the team at Twitter, LinkedIn, and our blog.

Contact
Emily Riley
WIT Strategy
(914) 330-1128
eriley[at]witstrategy.com