United Airlines Flight to Tokyo Returns to Dulles After Engine Failure During Takeoff 
Nvidia Weighs Expanding H200 AI Chip Production as China Demand Surges 
Fortescue Expands Copper Portfolio With Full Takeover of Alta Copper 
Korea Zinc to Build $7.4 Billion Critical Minerals Refinery in Tennessee With U.S. Government Backing 
Trello Outage Disrupts Users as Access Issues Hit Atlassian’s Work Management Platform 
Nomura Expands Alternative Assets Strategy With Focus on Private Debt Acquisitions 
Strategy Retains Nasdaq 100 Spot Amid Growing Scrutiny of Bitcoin Treasury Model 
California Jury Awards $40 Million in Johnson & Johnson Talc Cancer Lawsuit 
Shell M&A Chief Exits After BP Takeover Proposal Rejected 
Ford Takes $19.5 Billion Charge as EV Strategy Shifts Toward Hybrids 
SUPERFORTUNE Launches AI-Powered Mobile App, Expanding Beyond Web3 Into $392 Billion Metaphysics Market 
iRobot Files for Chapter 11 Bankruptcy Amid Rising Competition and Tariff Pressures 
FAA Unveils Flight Plan 2026 to Strengthen Aviation Safety and Workforce Development 
Korea Zinc Plans $6.78 Billion U.S. Smelter Investment With Government Partnership 
Coca-Cola’s Costa Coffee Sale Faces Uncertainty as Talks With TDR Capital Hit Snag 
EU Signals Major Shift on 2035 Combustion Engine Ban Amid Auto Industry Pressure 
Woolworths Faces Fresh Class Action Over Alleged Underpayments, Shares Slide 
Chinese e-commerce giants Temu and Shein are cutting back on their U.S. digital advertising budgets, dealing a blow to major platforms like Facebook (NASDAQ:META), YouTube, and TikTok. This shift follows a new executive order from U.S. President Donald Trump that ends tariff exemptions for imported goods valued under $800, effective May 2.
Temu and Shein, known for offering low-cost, China-made products directly to American consumers, had been aggressive spenders on social media ads. Their campaigns were primarily aimed at younger, budget-conscious shoppers across platforms like Instagram, Facebook, YouTube, TikTok, Snap, and X.
According to data from Sensor Tower, Temu’s average daily ad spending across these platforms fell by 31% between March 31 and April 13 compared to the previous 30 days. Shein’s ad spend declined 19% over the same period on platforms including Pinterest (NYSE:PINS).
Industry insiders say the removal of the “de minimis” tariff exemption is prompting both retailers to raise product prices next week to offset increased import costs. This shift in strategy is also leading to a broader reduction in digital marketing efforts, particularly on Google Shopping, where Temu has pulled back significantly since April 12.
While Meta declined to comment, Google, Temu, and Shein have yet to respond to inquiries. The cutbacks mark a notable retreat from the brands’ earlier aggressive ad push in the first quarter of 2025, potentially signaling a reshaped strategy amid rising trade tensions and shifting U.S. regulations.
This development highlights the growing impact of geopolitical moves on digital advertising trends and the broader e-commerce landscape, especially for platforms heavily reliant on cross-border retail ad spending.
