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Z Holdings Inc agreed to buy the rights to the Yahoo name in Japan $1.6 billion to replace an existing licensing agreement.
The deal follows the $5 billion sales of Verizon Communications Inc.’s media division, which covers the original US version of the Yahoo web portal, to private equity firm Apollo Global Management Inc.
The Yahoo brand remains a vital part of the Z Holdings portfolio, along with messaging app Line, mobile payment platform PayPay, and fashion e-commerce outlet Zozo.
Yahoo is among four of the top-10 visited websites in Japan in 2020.
The Yahoo Japan top page brought in almost the same number of users as YouTube last year.
The Yahoo name is used on weather and maps apps, finance portals used by day traders, a discount mobile-phone brand run by SoftBank Corp., and Yahoo Auctions, Japan’s top EBay Inc.-like portal.
Z Holdings, a unit of Masayoshi Son’s SoftBank Group Corp., expects to recoup its investment in Yahoo in seven to eight years.
