China's Services Sector Maintains Growth Streak Despite March Slowdown 
Oil Crisis Escalates: Trump Threatens Iran as Strait of Hormuz Closure Pushes Prices Above $110 
First Western Ship Transits Strait of Hormuz Since Iran War Began 
Japan's Services Sector Growth Slows in March Amid Rising Middle East Tensions 
SpaceX Eyes Historic IPO at $1.75 Trillion Valuation 
India's Services Sector Growth Slows to 14-Month Low in March Amid Rising Costs 
OpenAI Executive Shake-Up Ahead of Anticipated 2026 IPO 
RBC Capital: European Medtech Firms Show Minimal Middle East and Energy Risk Exposure 
Norma Group Posts Revenue Decline in 2025, Eyes Modest Recovery in 2026 
Gold Prices Slip in Asia as Iran Strait Deadline Looms 
Fonterra Admits Anchor Butter "Grass-Fed" Label Misled Consumers After Greenpeace Lawsuit 
CTOC Adds 3,000 Doctors, 500 Hospitals Ahead of Liquidity Push 
Microsoft Eyes $7B Texas Energy Deal to Power AI Data Centers 
Samsung Electronics Eyes Record Q1 Profit Amid AI-Driven Chip Boom 
Apple Turns 50: From Garage Startup to AI Crossroads 
U.S. Futures Drop as Trump Issues Iran Military Deadline, Oil Prices Jump 
Strait of Hormuz Crisis Fuels Oil Surge as Asian Markets Brace for Impact 
Toblerone, a Swiss chocolate brand owned by Mondeléz International Inc., is reportedly removing the Matterhorn mountain of the Alps from its logo design. It was said that the decision came due to new Swiss rules.
Toblerone chocolate will soon drop the Matterhorn mountain peak from its packaging, so consumers will no longer see it at some point this year. The change will also include the revision of the line that says, “of Switzerland,” and this will now read “established in Switzerland,” as per Fox Business.
It was explained that the main reason for striking out the mountain from Toblerone chocolate’s packaging is the fact that its American owner is transferring some of the chocolate’s production outside of Switzerland. Last year, the chocolate maker already announced the plan about moving some of the production to Bratislava in Slovakia, citing “to cut costs” as the reason.
Because of this development, Toblerone’s packaging design is set to change. The spokesperson of Mondelez told the publication that the company will use a design featuring a "modernized and streamlined mountain logo that aligns with the geometric and triangular aesthetic."
Moreover, a local Swiss newspaper, Aargauer Zeitung, further reported that Mondelez is changing the mountain design to avoid any violation of the Swissness Act that was enacted in 2017. Thus, instead of putting "of Switzerland," it will be revised to "established in Switzerland."
The Swissness Act bars national symbols, including the Swiss cross design, on any product packaging that does not meet the “Swissness” criteria.
The Swiss Federal Institute of Intellectual Property said, "The new 'Swissness' legislation, therefore, strengthens protection for the 'Made in Switzerland' designation and the Swiss cross. It helps prevent and curb their misuse so that the value of the 'Swiss' brand can be preserved in the long term."
Meanwhile, in a statement sent to BBC News, Mondelez International explained it is transferring some production outside of Switzerland to respond to the surging demand around the world. The company added that the decision is also for the growth of the Toblerone brand in the future.
Photo by: Morgan Thompson/Unsplash
