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Toys' R' Us is one of the most iconic brands in the United States, so it was saddening when it shut down after filing for bankruptcy a few years ago. Now the good news is that it is set to return after leaving the retail arena in 2018.
As per CNN Business, it is actually Macy's that is bringing Toys' R' Us back to business. The famous toy store will open again in the department store's locations around the country, and it is coming just in time for the upcoming holiday season.
In the next few months, people will start seeing Toys 'R' Us stores again at Macy's, so the brand will be everywhere for the most joyous season of the year. It was said that it is returning as the demand has also improved, and more people are starting to buy toys again after emerging from their homes after the strict lockdowns brought about by the COVID-19 pandemic since 2020.
It was reported that Toys 'R' Us' comeback is also possible due to its expanded partnership with WHP Global, its own parent company. The toy retailer is known to occupy large areas, and this time, the store sizes will range from 1,000 square feet to 10,000 square feet. These will be opened in Macy's flagship stores in Los Angeles, New York, Chicago, Miami, Honolulu, Atlanta, Houston, and San Francisco.
There is also a plan to further expand Toys "R" Us' footprints during the peak of the holiday season. NBC News reported that the stores will have hands-on demonstration tables, and the life-size Geoffrey Giraffe mascot will also be there on a bench so visitors can take photos for souvenirs.
It should be noted that the Toys 'R' Us stores will be at Macy's starting this month and they will be open until Oct. 15. Macy's will also host nine days of in-store events so the retailer's stay will be extended until Oct. 23 so it can participate in the in-store events.
At any rate, it can be recalled that the toy retailer went bankrupt and was forced to shut down its stores in 2018. The brand made several attempts to return to business through different owners but there was no success. So even for a limited time this year, its comeback to the market could pave the way for its full return later if it does well with sales.
