Extraordinary Vietnam fraud case exposes the inherent vulnerabilities of banks 
Comcast Drops Bally Sports Channels, Stops Broadcast of MLB Team Games 
How India’s economy has fared under ten years of Narendra Modi 
How cuts to marginal income tax could boost the UK’s stagnant economic growth 
Uganda’s tax system isn’t bringing in enough revenue but is targeting small business the answer? 
Impact of Iran-Israel conflict on Stocks, Gold and Bitcoin 
Donatos Pizza Announces CEO’s Departure, Names Tom Krouse's Replacement 
Telegraph Newspaper Back on the Market After UAE-Backed Consortium Withdraws Takeover Bid 
Virginia Town of Marion Seeks Official Recognition as Birthplace of Mountain Dew 
The idea that US interest rates will stay higher for longer is probably wrong 
High interest rates aren’t going away anytime soon – a business economist explains why 
Toyota to Accelerate Advancement of Fuel Cell Technology, Establishes Hydrogen Headquarters 
Nigerians throw naira notes around to show love: but it could land you in jail 
Kroger, Disney+ Considering Partnership to Add Streaming Service to Grocery Delivery Program 
Uber is adding a new advertising unit to the company as it looks to develop another source of revenue. The division will allow marketers to pick out digital ads based on where the customers go.
Uber introduced its advertising division on Wednesday, Oct. 19. The ride-hailing company said that this is a new enterprise-wide business that will be headed by Dr. Mark Grether, an advertising veteran who previously worked at Amazon. He moved to the company just last year.
As per CNN Business, aside from revealing its new ad division, Uber also unveiled its “Journey Ads” in-app service that will enable marketers to place ads within the Uber app and reach customers throughout their trips.
The company explained that with the Journey Ads, customers will be given ads every time they check how far away their designated driver is. The ads will also come when they are following the route of their trip in the Uber app.
Grether said that Uber has customers around the world who tell them where they want to go and what they want to buy so while they are waiting to get to their destination or deliveries, the new advertising unit can make send them messages about brand suggestions that are related to their trips or purchases.
”We have a global audience of valuable, purchase-minded consumers who, as part of our core business, tell us where they want to go and what they want to get,” Uber advertising unit’s general manager said in a press release. “While these consumers are making purchase decisions and waiting for their destination or delivery we can engage them with messages from brands that are relevant to their purchase journeys.”
Dr. Grether went on to say, “And with 1.87 billion trips last quarter, that means we can connect advertisers to consumers on average five times per month across rides and delivery. Through our advertising division, we can help leading brands grow their relationships with consumers by connecting them at a moment when a customer is uniquely attentive.”
