Published Researcher and Marketing Faculty, Michigan State University
Dr. Valerie Good is a published researcher interested in Marketing Strategy, Sales and Corporate Social Responsibility.
A company's good deeds can make consumers think its products are safer
Mar 01, 2020 13:34 pm UTC| Insights & Views Business
The Research Brief is a short take on interesting academic work. The big idea Companies like to highlight when they do good things for society, such as making charitable donations, becoming more environmentally...
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