Nike inks Stanford's Rachel Heck as first NIL golfer
May 17, 2022 23:23 pm UTC| Sports Economy Business
US sportswear brand Nike has signed Stanford Universitys Rachel Heck as its first name, image, and likeness (NIL) golf athlete. Heck is presently ranked third in the World Amateur Golf Rankings, with significant...
McLaren confirms entry to Formula E beginning 2022/23
May 17, 2022 01:18 am UTC| Sports Economy Business Nature
Woking-based McLaren had signed an option in January 2021 to join Formula E from the 2022/23 campaign continuing its commitment to electric motorsport, having entered the SUV series Extreme E in 2022. McLaren also...
Nike unlikely to extend signature shoe deal with Kyrie Irving: ESPN
May 17, 2022 01:14 am UTC| Sports Economy Business
Nike is unlikely to extend its signature shoe deal with Brooklyn Nets ace point guard Kyrie Irving beyond the 2022/23 season, despite the popularity and profitability of his signature shoes, according to ESPN. Due to...
Budweiser, Puma to use NFTs in sports sponsorships
May 13, 2022 23:43 pm UTC| Digital Currency Economy Business Sports
Beer brand Budweiser and sports apparel firm Puma are combining their sponsorships with implementing non-fungible tokens (NFTs), partnering with ex-NBA player Dwyane Wade and Premier League club Manchester City...
Naomi Osaka launches own sports agency Evolve after IMG exit
May 12, 2022 22:59 pm UTC| Sports Economy Business
Four-time Grand Slam winner Naomi Osaka has started sports agency Evolve with her agent Stuart Duguid after the Endeavor-owned IMG refused to accommodate her requests for more flexibility in their contract...
New Balance to roll out KAWHI 2 "Ocean Blue" featuring nautical elements on May 13
May 11, 2022 23:51 pm UTC| Sports Economy Business
New Balance will roll out its KAWHI 2 Ocean Blue colorway, which channels the Clippers guard Kawhi Leonards go with the flow mentality that he displays both on and off the hardwood, on May 13. The different white...
Miami GP attracts record 26 million average live F1 audience in US TV history
May 11, 2022 22:56 pm UTC| Sports Economy Business
The inaugural Miami Grand Prix racked up an average viewership of 2.6 million on commercial network ABC, smashing the previous record for a live race telecast in the US when 1.74 million tuned in on ESPN for the 1995...