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Carlos Diaz Ruiz

Carlos Diaz Ruiz

Assistant Professor, Hanken School of Economics
My name is Carlos Diaz Ruiz, Ph.D. and I am a business academic specializing in marketing strategy, market-shaping, and consumer culture. I work as a Tenure-Track Assistant Professor of Marketing and Consumer Insights at Hanken School of Economics in Finland. Prior to entering academia full time, I worked as an insights consultant to major companies in Latin America. Further, I was a marketing manager and consultant in Mexico, Finland, France, and New Zealand.

My research has been published in leading peer-reviewed scientific journals such as Marketing Theory, European Journal of Marketing, Journal of Business Research, and Industrial Marketing Management. The topics that I study include consumer culture, market-shaping, and disinformation research. I build upon my experience as a market researcher and marketing manager to investigate how firms construct consumer insights in ways that shape marketing strategy. My research focuses on the following three streams: (1) insights “as practice.” A stream in which I investigate how firms represent consumers in ways that textbooks fail to prescribe. (2) market-shaping. An empirical phenomenon in which an actor, usually a firm, fundamentally transforms its business landscape to its advantage. (3) Disinformation. I study the social and cultural dynamics of echo chambers in social media.

I watched hundreds of flat-Earth videos to learn how conspiracy theories spread – and what it could mean for fighting disinformation

Jun 29, 2022 14:17 pm UTC| Insights & Views

Around the world, and against all scientific evidence, a segment of the population believes that Earths round shape is either an unproven theory or an elaborate hoax. Polls by YouGov America in 2018 and FDU in 2022 found...

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Economy

Peru’s Central Bank Holds Interest Rate at 4.75% Amid Inflation Stabilization

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Dollar Gains as Trade Tensions Rise, Euro Slides from Five-Month High

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Vietnam Reviews U.S. Import Tariffs Amid Trade Imbalance Concerns

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Oil prices edged higher in Asian trading on Friday after the U.S. imposed fresh sanctions on Iranian oil, but both Brent and WTI crude were set for weekly losses amid supply concerns. Brent crude futures for May delivery...

Politics

U.S. Wine Industry Faces Crisis Over Proposed 200% Tariffs on European Imports

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Russia Seeks to Exclude U.S. Envoy Kellogg from Ukraine Talks

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Schumer Backs GOP Stopgap Bill to Prevent Government Shutdown

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Putin Signals Conditional Support for U.S. Ceasefire Proposal in Ukraine

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Trump Revives Greenland Annexation Talk, Citing National Security

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Science

Leonardo da Vinci’s incredible studies of human anatomy still don’t get the recognition they deserve

Wikimedia, CC BY-SA The mere mention of Leonardo da Vinci evokes genius. We know him as a polymath whose interests spanned astronomy, geology, hydrology, engineering and physics. As a painter, his Mona Lisa and Last Supper...

One of the largest searches for alien life started 30 years ago. Its legacy lives on today

In February 1995, a small research organisation known as the SETI Institute launched what was then the most comprehensive search for an answer to a centuries-old question: are we alone in the universe? This Sunday marks...

South African telescope discovers a giant galaxy that’s 32 times bigger than Earth’s

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It’s science, not fiction: high-tech drones may soon be fighting bushfires in Australia

Picture this. Its a summer evening in Australia. A dry lightning storm is about to sweep across remote, tinder-dry bushland. The next day is forecast to be hot and windy. A lightning strike tonight could spark a fire that...

Earth is bombarded with rocks from space – but who gets to keep these ultimate antiques?

Every day, about 48.5 tonnes of space rock hurtle towards Earth. Meteorites that fall into the ocean are never recovered. But the ones that crash on land can spark debates about legal ownership. Globally, meteorite hunting...

Technology

NASA and SpaceX Set to Launch Crew-10 Mission to ISS on March 14

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Apple’s Encryption Clash with UK Sparks U.S. Investigation

British and U.S. officials have engaged in private talks over concerns that the UK is pressuring Apple (NASDAQ:AAPL) to weaken encryption protections, Bloomberg reported. The discussions follow Apples decision to remove...

India May Limit Starlink’s Satellite Spectrum to 5 Years, Defying Musk’s 20-Year Request

Indias telecom regulator, TRAI, is set to recommend a five-year allocation for satellite broadband spectrum, challenging Elon Musks Starlink, which sought a 20-year permit. This move aims to assess market adoption before...

WeRide Expands Robotaxi Services in Beijing After Securing Key Permit

WeRide Corp (NASDAQ: WRD) has received approval to launch commercial robotaxi services in Beijing, marking a significant milestone in its autonomous ride-hailing expansion. The newly granted permit allows WeRide to operate...

SpaceX Delays NASA Crew-10 Launch Amid Technical Issue, Stranded Astronauts Await Return

SpaceX postponed the NASA Crew-10 mission set to bring back astronauts stranded on the International Space Station (ISS), citing a technical issue. The launch, originally scheduled for Wednesday night from Kennedy Space...
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