zvelo’s Alayne Wilinsky Recognized in MarTechExec’s “50 Women You Need to Know in MarTech” for 2018

GREENWOOD VILLAGE, Colo., Jan. 04, 2018 -- zvelo, a leading provider of categorization and malicious detection data services for web content, traffic and connected devices, today announced that Alayne Wilinsky, zvelo’s Senior Product Manager, has been named as one of MarTechExec’s “50 Women You Need to Know in MarTech” for 2018. The honor distinguishes Wilinsky’s continued innovation and leadership furthering zvelo’s solutions for eliminating ad fraud and preserving brand safety.

Brands and marketers face escalating challenges when it comes to ensuring the safety and effectiveness of their digital ad campaigns. Marketers require solutions to counter ad fraud, caused by bots and other invalid traffic eating away at ad budgets without yielding results. At the same time, incidents in which a brand’s advertisements are displayed next to (or otherwise associated with) problematic content can quickly harm a business’s reputation.

“Technology that can provide greater visibility and control over digital ad locations and click quality has become must-have capabilities for marketers,” said Jeff Finn, CEO, zvelo. “In Alayne, MarTechExec found an exceptional innovator whose contributions to critical issues around brand safety and anti-fraud technologies have meaningfully impacted today’s MarTech landscape. We continue to be proud of her work for our company and for the industry at large.”

To ensure the quality of inventory that ad buyers are paying for, Wilinsky has led the development of zvelo’s comprehensive ad fraud and brand safety solutions. On the ad fraud front, these include zvelo’s popular Bot Detection Service, Invalid Traffic Dataset, and Comprehensive Page-Level Traffic Dataset – each designed to provide marketers with visibility into their ad traffic and placements. To address brand safety, zvelo provides a robust Content Dataset and Objectionable Dataset that enables marketers to execute contextual content categorization, selecting what content is – and what is not – appropriate for their particular brand advertising to be associated with.

“Marketing technology is rapidly changing, and that means constant opportunities for innovation and improvement,” said Alayne Wilinsky, Senior Product Manager, zvelo. “I’m honored to receive this recognition by MarTechExec, and motivated to continue building technology that improves the brand marketing ecosystem.”

About zvelo, Inc.

As a leading provider of content categorization and malicious detection data services for web pages, web traffic, and connected devices, zvelo is the trusted partner for the market’s preeminent network security, ad tech, and IoT security vendors. zvelo solves a diverse range of business needs including providing the foundational datasets for web filtering, parental controls, brand safety, ad fraud prevention, contextual targeting, subscriber analytics, device providing, compromised device detection and alerting. zvelo, headquartered just outside of Denver, is committed to providing the market’s highest quality data products and best responsiveness. The company has additional offices in the Philippines and Florida.  www.zvelo.com

Kyle Peterson
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