Ecommerce is growing rapidly, and many people no longer shop in physical stores but prefer online retail stores from which they order products and have them delivered at their door. If you’re a business that sells goods online, you need a retail app that will drive as many sales as possible.
The app market is worth around $420 billion, giving you a clear idea of why so many people and businesses are trying to get a piece of the action. There are more than 6.3 billion smartphone users globally, and they actively use around 18 apps.
Developing a business app means you will need a professional app developer. Make sure you pick someone experienced. Look for an app development solution that provides everything, like Miquido, for example.
When you’re developing your retail app, you want it to work and be valuable for your customers. Before starting the development process, you need to focus on a few things and ensure they are included in your app. If you want to know the three key points, keep reading and find out what they are.
1. Seamless browsing and paying experience
When a person logs into your app, they are there to shop. If you’re a retail business and someone downloads your app, they did it because they want to shop at your online store. Knowing this, the first thing to address is creating a perfect shopping experience for your clients.
When you’re selling more products, your clients will browse through the pages looking for what they need. Ensure that this experience is flawless. Provide all information they might want to know, and allow them to go from one place to another without problems.
The checkout is the most important part for you, but it is even more important for your clients. They are the ones that spend their money, so they need to be sure that paying is simple and secure. Provide the perfect payment solutions and ensure there’s no chance for scams.
2. An app that works offline
There’s nothing more annoying for an app user than seeing the app crash because there’s no internet. The internet connection will often fail, and users will have to do something else until it is restored.
Your app needs to be able to launch and function without the internet. That’s the best thing about apps - they can be built in a way that works without an internet connection. Moreover, it is best if they can function without the internet entirely.
Some might ask - well, how are you going to purchase without an internet connection? The app can run without the internet and make all the orders offline. The payment details will be entered offline, and the system will proceed with the order and payment when a connection is established.
During this time, the user will do what they came for. They don’t have to wait for the connection. The company will accept the payment later and proceed to ship out the order as soon as possible.
3. Perfect customer support system
When running a retail business, you want all your customers to be satisfied with your work. After purchasing particular products, many users will want to give feedback or complain about something. It’s essential to provide the best communication channels for them.
Not everyone’s a fan of phone calls, so you need to provide easy and fast access to other communication channels. Install an email integration, a FAQ page, social media integration, your physical location, and your phone number. Include as many channels as possible.
Doing this gives customers the chance to reach you, and the closer customers become to you, the better experience they’ll have. Users who enjoy working with you will return and purchase more products. Successful companies depend on repetitive customers, so ensure you have this solved perfectly.
Conclusion
There are many features to consider and include in your business app, but these three are essential. You must never forget to implement them. These three points are a must if you’re talking with an app developer about your ideas and demands.
Ask them to install multiple communication channels, offline availability, and a seamless browsing experience. With these, your customers will be happy to use your app.
This article does not necessarily reflect the opinions of the editors or management of EconoTimes