7-Eleven Korea’s sales of ‘Mykeyring’ character products reach 2 million in S. Korea

Convenience store chain 7-Eleven’s cumulative sales of its “mykeyring” character products had passed the 2 million mark.

7-Eleven’s mykeyring characters consist of “Pokemon Surprise,” “Jjanggu,” and “Sanrio.”

These goods were created in accordance with official license agreements with license holders.

Thanks to the surge in sales of the mykeyring character products, the "Toy Candy" category at 7-Eleven, which includes candies and character products, saw a ninefold increase in sales in July compared to the same month last year.