Hard Mtn Dew hasn't even been released yet but has already added a "surprise" fourth flavor, the Baja Blast, an alcoholic spin on the beloved Mtn Dew variety that began as a Taco Bell exclusive.
The initially announced flavors were Original, Black Cherry, and Watermelon.
All four flavors will be available as a 12-can variety pack to be launched next month in a limited number of states.
While now available outside of Taco Bell, Baja Blast is forever tied to the chain.
However, the Hard Baja Blast will not be available at Taco Bell, which for now would be exclusively offered via retail rollout.
Pepsi and Boston Beer announced that all All Hard Mtn Dew products will be caffeine-free, and will feature zero added sugar.
Interestingly, the president and CEO of Boston Beer, Dave Burwick, served as PepsiCo's chief marketer in 2004, when Baja Blast was created.


Japan Business Sentiment Hits Four-Year High, Boosting Expectations of BOJ Rate Hike
Japan Weighs New Tax Breaks to Boost Corporate Investment Amid Spending Debate
Asian Stocks Slip as Oracle Earnings Miss Sparks AI Profitability Concerns
Why a ‘rip-off’ degree might be worth the money after all – research study
Global Markets Slide as Tech Stocks Sink, Yields Rise, and AI Concerns Deepen
How to support someone who is grieving: five research-backed strategies
South Korea Extends Bond Market Stabilization Measures Amid Rising Financial Risks
Wall Street Futures Slip as Oracle Earnings Miss Reignites AI Spending Concerns
Ireland Limits Planned Trade Ban on Israeli Settlements to Goods Only
U.S. Dollar Slides for Third Straight Week as Rate Cut Expectations Boost Euro and Pound
Every generation thinks they had it the toughest, but for Gen Z, they’re probably right
Gold Prices Dip as Markets Absorb Dovish Fed Outlook; Silver Eases After Record High
S&P 500 Slides as AI Chip Stocks Tumble, Cooling Tech Rally
Stuck in a creativity slump at work? Here are some surprising ways to get your spark back
ASX Shares Slide After ASIC Imposes A$150 Million Capital Requirement
Glastonbury is as popular than ever, but complaints about the lineup reveal its generational challenge 



