Ahalogy Unveils Trellis, a Publisher Site to Diversify Influencer Voices

CINCINNATI, April 17, 2018 -- Ahalogy, a leading influencer marketing and technology company, launched Trellis—a publisher site to bring forth new voices and help brands connect with an increasingly diverse set of influencers.

After five years of partnering with influencers and brands, Ahalogy uncovered a problem in the space: there is little diversity in four main areas, including ethnicity, gender, age, and location. According to Influence.co, 60% of influencers are caucasian and/or women. Additionally, a study published by Sysomos.com revealed that 53% of influencers are between the ages of 21-35.

Many brands and retailers are seeking more diverse voices to represent them and their audiences. For example, a brand might be looking to partner with a bilingual-Hispanic, middle-aged-female, or a male-lifestyle influencer—all of which are a rarity within the influencer space.

Trellis seeks to solve this problem by uncovering and helping to establish new creators on the web that will ultimately bring balance to the influencer marketing space, and create a more well-rounded online ecosystem.

“In order to meet the needs of brands looking to diversify their influencer portfolio, influencer companies need to create a system that discovers, supports, and helps grow young creators hoping to establish an online presence,” Kelly Killips, Vice President of Creative Direction at Ahalogy says.

With the rollout of YouTube’s new requirements which will ultimately demonetize smaller accounts, and Instagram’s additional tools that favor creators with over 10,000 followers, social media platforms aren’t making it any easier for up-and-coming influencers to excel.

“If we put all of our eggs into the follower basket—as many companies and brands do—we are going to make it impossible for new, talented and diverse creators to emerge,” Killips said.

Content on Trellis will feature new voices, authors, and creators from diverse backgrounds, in addition to influencer-created content from Ahalogy's current network. Trellis will host a mix of brand-sponsored and non-sponsored posts with one central requirement: high-quality content and trend-inspired ideas, which are the cornerstone of every Ahalogy influencer campaign.

In addition to providing brands with more diverse creators and content, Ahalogy will promote and drive traffic to Trellis using paid media, to help brands and up-and-coming influencers reach new audiences. "Quality of creative, not following, is what truly drives performance,” said Killips. “Especially when that creative is amplified to the target audience using paid media”

For more information on how you can use Trellis to grow your influencer marketing efforts, contact Ahalogy at ahalogy.com/contact.  

About Ahalogy
Ahalogy is the market leader in trend-driven influencer, content and social media marketing. Brands and agencies tap into Ahalogy to reach new audiences and find new usage occasions based on their target consumers’ interests. The platform delivers proven ROI through category trend data, premium influencer content, and verified audience targeting. Located in Cincinnati, OH—the brand marketing capital of the world—Ahalogy’s clients include over 100 major brands, with a heavy focus in CPG and Retail.

Contacts
Ahalogy
Samantha Miller, Sales & Marketing Coordinator
[email protected], (330)209-9820