Argyleculture by Russell Simmons Brings the #ArgyleLife ‘Gentleman’s Movement’ to JCPenney This Fall

NEW YORK, Oct. 06, 2016 -- Entrepreneur and Fashion Designer, Russell Simmons, brings his “Gentlemen’s Movement” to JCPenney with the Argyleculture collection by offering sophisticated menswear options at affordable price points for professionals and young moguls-in-the-making.  Since its creation, the brand’s mission and design continues to evolve with an American point of view, catering to the ‘Urban Graduate,’ a popularly emerged multiracial, yet singularly cultural customer on the road to success.

“I created Argyleculture to help cultivate passion, drive and professionalism through fashion,” said Media Mogul Russell Simmons. “By partnering with JCPenney, we have the opportunity to dress a broad audience of mature professionals who understand and appreciate style.”

Created in collaboration with New York based clothing company, Bernette Textile USA, the collection features modern designs and fresh perspectives on classic essentials. Customers can shop through a range of styles, textures and prints offering rich tones and pops of vibrant colors. Expect Striped Sweaters ($29.99), Twill Pants ($31.99), Quilted Vests ($39.99) and other dapper essentials.

“The goal for this Fall’s collection was to be able to offer affordable and versatile attire to a fashionably conscious audience without losing the quality in the pieces,” said Jeffrey Siskind, President of Bernette Textile USA. “Shopping through the collection this fall, you can expect to find a variety of staples for any professional's closet featuring an intricate attention to detail and an assortment of colors and styles.”

By partnering with JCPenney, the brand continues its mission to showcase a lifestyle that exudes a cross cultural point of view. To shop the Fall collection, please visit http://www.jcpenney.com. For more style inspiration, upcoming news about the spring collection and details on the #ArgyleLife “Gentlemen's Movement,” please visit http://www.argyleculture.com.

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