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BMW projects that its automotive margin 2024 will be on par with the previous year. The German luxury carmaker anticipates a rise in research and development (R&D) costs and capital expenditures, reaching their peak this year. Finance chief Walter Mertl emphasized the company's unprecedented investment in its future.
Significant Growth in Fully-Electric Vehicle Deliveries
According to Reuters, the forecast indicates a substantial increase in fully electric vehicle deliveries by 2024, building on the 74% surge seen last year, which accounted for 15% of total sales. The company aims for an overall uptick in deliveries for its key brands, BMW, MINI, and Rolls-Royce.
Earnings Outlook for BMW's Core Automotive Division
BMW projects the earnings before interest and taxes (EBIT) margin for its core automotive division to range between 8-10% this year, compared to the 9.8% reported in 2023. Following the 2023 margin shortfall due to higher costs, the company plans to enhance profitability.
The previous year presented challenges for the Munich-based automaker, with margins falling short of expectations. Factors such as increased costs and adjustments in dividends due to the impact of its Chinese joint venture consolidation weighed on the company's financial performance.
Revealing the Future of BMW Electric Vehicles
Wired reported that BMW unveiled insights into the next generation of BMW electric vehicles. The upcoming models will feature advanced batteries, a new central computer, and a large windscreen display. Chairman Oliver Zipse highlighted the significance of the Neue Klasse, emphasizing its transformative impact on the BMW brand.
The forthcoming iX3, part of BMW's new modular EV platform, symbolizes the brand's commitment to innovation. The Neue Klasse concept draws inspiration from the successful 1962 model, representing a pivotal moment in BMW's history. The evolution of design reflects BMW's dedication to progressive automotive concepts.
BMW's focus on sustainable mobility is evident through the development of the Neue Klasse lineup. The company's strategic shift towards eco-friendly transportation solutions aligns with industry trends and consumer preferences for electric vehicles.
Future Prospects for BMW's Electric Vehicle Portfolio
BMW's emphasis on the Neue Klasse signifies a new era for the brand, characterized by cutting-edge technology and sustainable practices. The upcoming lineup of electric vehicles showcases BMW's commitment to innovation and environmental consciousness.
Photo: BMW Newsroom
