Amazon Alexa is now absolutely dominating the smart assistant market and now, the retailer has partnered with Best Buy, which will allow customers to order products from the store using Alexa-enabled devices. Customers basically just need speak to the Amazon Echo or devices with the Alexa app installed to place their orders.
According to the announcement post by Best Buy, the new service feature will allow the holiday shopping experience of customers to be more seamless than before. This is not the first time that the retailer has ventured into a partnership involving voice-assisted online shopping, but thanks to the overwhelming popularity of Alex and the Amazon Echo, this service will reach more customers.
“Starting today, Best Buy customers can learn about and order Best Buy’s Deal of the Day products on an Amazon Alexa device. Shoppers can also buy from a tailored list of recommendations that are based on their needs and taken from Best Buy’s full assortment of laptops and TVs,” the post reads.
“Voice technology is one of the most exciting new tech trends, letting customers do everything from turning off the lights to getting traffic updates. It’s why we’re exploring these new voice shopping features, and why we added new Amazon Alexa and Google Home experiences in about 700 of our stores earlier this year.”
As Fortune reports, other retailers who are now available for voice shopping include Target, Walmart, and Home Depot. This speaks to the increasing popularity of the service, wherein customers don’t even need to open up their phones or computers to look for the products that they want to buy.
If they run out of toilet paper, for example, they could just tell Alexa or Google Assistant to order a pack from any of the retailers that are involved in the network. With the holidays coming up, the service is sure to see a lot of use.