Blockchain Revolution Series: Dentsu Partners With Kadokawa To Promote Content Creation By Deploying Blockchain Tech

Content creation and curation is the most essential requisite for the digital media/marketing businesses.

Japan’s renowned advertising company is now making it easier to recognize content creators on popular apps as a market force, even if they use copyrighted material in their work.

The Nikkei newspaper has reported that, ‘Dentsu’ has partnered with ‘Kadokawa Ascii’ research laboratories and others to deploy the budding blockchain technology with a view of establishing Proof of Concept (POC) for rewarding the independent content creators. 

The targets for the POC are those commenting on ten popular Japanese comics manga with livestream apps. 

Jyunichi Suzuki, a Dentsu representative said: "We want to integrate fans' work that had previously not been valued as a legitimate market.”

Many governments has also expressed an interest in managing creator content with blockchain technology. 

South Korean government, in the recent past, made an announcement on their bet for the blockchain industry in the country with projects to allocate up to $3.2 million in funding to boost up the use of budding technology in the domestic start-ups.

While China is not far from the race, Bank of China pilots Blockchain-Based bond issuance programme, while PBoC eyeing on stimulating cryptocurrency and Fintech projects upon their President’s perspectives on Blockchain technology.

With this latest development, the prime objective of Dentsu’s expedition into the budding blockchain technology should be transforming their target towards becoming an extensive and holistic content/copyright management company rendering wide-range of services within the gamut of digital media/marketing industry.

The Dentsu with the communications domain at its core, is engaged in a wide range of business activities, including advertisement, digital media management and content holding. Their creative director, ‘Kazunori Kawagoshi’ has been named as the creator of the year by the Japan Advertising Agencies Association.