Burger King Debuts Nutella Croissant Burgers & Pancakes; Tests Flame-Grilled Chicken

Burger King launches new Nutella croissant burgers & pancakes for a limited time only! Meanwhile, Burger King is testing flame-grilled chicken for new sandwiches and wraps in select locations in Nebraska and Alabama, expanding its menu with innovative offerings.

Burger King Unveils Nutella Menu with Croissant Burgers and Pancakes for a Limited Time

If you admire the renowned Nutella hazelnut spread and enjoy it for breakfast, lunch, and dinner, you will want to visit your nearest Burger King to sample their new Nutella menu.

Burger King has introduced a new Nutella-centric series featuring their popular Croissan'wich and crepes (via Shout), priced at $2.95 for a limited time. The new menu items include Nutella-stuffed croissant sandwiches/burgers and Nutella pancakes. The Croissan'wich with Nutella is priced at $2.95, while the Nutella pancakes are priced at $4.50.

Customers can order the Nutella menu for delivery/pickup via the Burger King app or other delivery applications, and it is available at any Burger King outlet in Singapore throughout the day.

Burger King Tests Flame-Grilled Chicken Sandwiches and Wraps in Nebraska and Alabama

The quick-service chain, renowned for its flame-grilled burgers, is introducing a new protein in various flavors at select restaurants in Nebraska and Alabama.

For seven decades, Burger King has been synonymous with flame-grilled sandwiches. According to Restaurant Business Magazine, the Miami-based burger behemoth is currently implementing flame grilling in its chicken sandwich and wrap platforms. Several items are being tested in Omaha, Nebraska, and Huntsville, Alabama.

On June 6, certain BK restaurants in those locations will offer a selection of flame-grilled chicken sandwiches and wraps. Customers can substitute a flame-grilled boneless chicken breast in the Classic, Fiery, and Bacon Swiss Royal Crispy chicken sandwiches. The chain's Flame-Grilled Royal Crispy Wraps can be substituted with a half-flame-grilled chicken breast. Various flavor profiles offer these wraps, including Classic, Fiery, Honey Mustard, Philly, Fiery Bacon, and Bacon and Cheddar.

"Huntsville and Omaha offer a unique opportunity for guests in those markets to be the first to try the all-new Flame-Grilled Chicken Sandwiches and Wraps. As with all market tests, Burger King guests in the area will provide feedback that helps determine whether these products will be launched nationally," said a BK spokesperson.

Burger King has previously introduced a grilled chicken panini. The BK Broiler was introduced in 1990 to provide healthier fast-food alternatives. For the first time, Burger King utilizes its flame-grilled reputation to distinguish its product, even though the chicken sandwich has undergone numerous modifications since its inception.

The sandwiches' branding as "flame-grilled" is consistent with BK's extensive campaign to "Reclaim the Flame." The $400 million revitalization plan, implemented in September 2022, encompasses technology enhancements, store remodels, and marketing. Burger King introduced a new digital-focused prototype known as "The Sizzle" in Chapter 2 of the initiative last year. "Reclaim the Flame" generates robust results regarding franchise profitability and same-store sales.

Burger King enhanced its chicken sandwich in 2021, during the "Chicken Sandwich Wars," when dozens of chains introduced fried chicken sandwiches in response to the extraordinary success of Popeyes' version. At that time, BK shifted to fresh chicken instead of frozen chicken and hand-breaded the boneless breasts in-house to develop the BK Royal Crispy Chicken Sandwich.