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Restaurant Brands International Inc., the power behind Burger King, has partnered with Dubai's Apparel Group to introduce over a hundred Firehouse Subs locations in Oman and the UAE. This collaboration underscores both companies' dedication to expanding the Jacksonville-based sandwich chain globally.
RBI and Apparel Group are planning to launch the stores in 10 years. It was mentioned that the companies are long-term partners as they have operated the Tim Hortons coffee chain house in the Middle East and North Africa since 2013.
As per RTT News, the Canadian Canadian-American fast food holding company and Dubai-based fashion and lifestyle retail firm agreed to bring the Firehouse Subs brand across the UAE and Oman. This latest deal between Restaurant Brands and Apparel Group also marks the global expansion of the Jacksonville, Florida-based restaurant chain.
It was noted that the brand is currently showing strong growth in the Quick Service Restaurant sector in the United States under the sandwich category. With its upcoming operation outside the U.S., Apparel Group is expected to support Firehouse Subs' global growth strategy fully.
"We are very excited to continue our path to expand the Firehouse Subs brand across the world," Restaurant Brands International's president, David Shear, said in a press release. "Apparel Group has been a strong partner operating the Tim Hortons brand in the Middle East/North Africa region (MENA) since 2013 and we believe their extensive experience and expertise will bring numerous advantages to the brand's continued growth."
The chief executive of the Apparel Group, Neeraj Teckchandani, further said, "Firehouse Subs embodies a blend of authentic food and community spirit, and Apparel Group is honored to steer this iconic brand's heritage into the thriving Middle Eastern market."
Teckchandani added, "Our proven track record in growing international brands in MENA, combined with the distinctiveness of Firehouse Subs, promises a synergy that is bound to set new benchmarks."
Photo by: RBI Press Release
