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SAN FRANCISCO, April 11, 2017 -- Car and Driver, the most trusted brand for automotive content, today announced it’s now giving auto dealers the ability to put their inventory listings in front of people who are shopping for their next vehicle online. This product marks the beginning of Car and Driver’s evolution from an enthusiast-focused news and reviews website to a complete decision-making resource for in-market auto shoppers. Click here to see the new inventory listings feature.
“In turning ourselves into a true service for car shoppers and enthusiasts, we become a connection point between the consumer’s automotive curiosity/desire and the car itself,” said Editor-in-Chief Eddie Alterman. He adds, “While the function of our site is changing, our mission remains the same: to deliver the most useful, honest, and entertaining information about cars.”
“Taking a mobile-first approach, we have completely re-architected the website. We’ve also doubled our editorial staff and increased the scope of topics to cover more of today’s trending topics such as technology/mobility and environmental/green. Along with a suite of auto shopper tools (e.g., pricing, inventory, etc.), we’re also creating a new buyer’s guide section that includes nine in-depth categories for each make and model, with reviews on all of them. Car and Driver’s evolution is in response to the disruption in the online auto marketplace; it’s about accommodating the ways people actually want to shop for cars online. We’re incredibly excited about how far we’ve come and what’s still yet to come in making the auto shopping experience more complete for our audience,” said Josh Searcy, chief product officer at CarandDriver.com.
The new inventory listings product is exclusive to CarandDriver.com and will be sold through Jumpstart’s dealer sales team, along with other dealer solutions.
The new listings product matches CarandDriver.com content and vehicle search capabilities with a dealer’s inventory, putting the dealer’s vehicles in front of more than 12 million unique monthly visitors and allowing dealers to own all messaging, ads, and links on their vehicle detail pages (VDP).
About Car and Driver
Founded in 1955, Car and Driver is the definitive voice for in-market car shoppers, enthusiasts, and industry leaders. With an audience of more than 12 million unique visitors per month, Car and Driver is dedicated to delivering expert content and leading-edge insights on all things related to new, used, and pre-owned vehicles. With the most comprehensive vehicle testing, research, and reviews in the automotive category, Car and Driver delivers the most trusted car shopping experience for consumers and deep engagement for auto manufacturers and dealers. Car and Driver extends across all platforms including web, mobile, iPhone/iPad apps, events, social media, and digital products.
About Jumpstart
Jumpstart Automotive Media, a division of Hearst Autos, offers high-impact and performance-driven marketing and advertising solutions that achieve optimum results. An industry thought-leader known for its in-depth shopping reports, Jumpstart connects automotive marketers with the largest, high-performing audience of car shoppers and enthusiasts through partnerships with: Car and Driver, U.S. News Best Cars, J.D. Power Cars, NADAguides, Autoweek.com, Autobytel, Autolist.com, Daily News Autos, LeftLaneNews.com, CarSoup, and CarBuzz.
JumpstartAuto.com, @JumpstartAuto
Media Contact: John Sternal 954.592.1201 [email protected]
