Celebrate Pi Day @ Bojangles’®, Get 3 Baked Sweet Potato Pies for $3.14

CHARLOTTE, N.C., March 07, 2016 -- National Pi Day is around the corner, and while Bojangles’ (NASDAQ:BOJA) famous Sweet Potato Pie isn’t actually circular in shape, it’s still perfect for celebrating this awesome occasion. Only on Monday, March 14, in celebration of the mathematical constant, our loyal fans and math lovers alike can get three of Bojangles’ delightfully delicious baked Sweet Potato Pies for $3.14.

A photo accompanying this announcement is available at http://www.globenewswire.com/NewsRoom/AttachmentNg/5ae649fc-7aeb-4b89-89a6-287c8b469e89

Pi is the ratio of a circle’s circumference to its diameter. The number starts with 3.14, but it goes on for infinity.  However, this sweet pie offer is only available while supplies last on 3.14.16 at participating Bojangles’ locations.

The Bojangles’ Sweet Potato Pie is a baked pastry, filled with a delicate sweet potato purée, covered in a slightly sweet butter and cinnamon sugar topping. It’s the perfect portable snack for tailgates, study sessions, and even math class – as long as you’re allowed to eat in class, of course.

“Our sweet potato pie is incredibly delicious and National Pi Day is the perfect occasion to reintroduce it to our fans,” said Bojangles’ Senior Vice President of Marketing, Randy Poindexter. “If you have never tried one of our Bojangles’ Sweet Potato Pies this is an ideal opportunity. Three pies for $3.14 is hard to beat. Share two and keep one for yourself, but we’ll warn you – these are so delicious, you may want to keep them all for yourself.”

Consumers interested in Bojangles’ unique sweet treats are invited to join the conversation on Bojangles’ Facebook page (www.facebook.com/Bojangles) or by tweeting @Bojangles1977.  Visit www.bojangles.com/locator to find a Bojangles’ restaurant near you. This promotion is only available at participating locations for a limited time. Price, availability and product preparation may vary by location. 

About Bojangles', Inc.

Bojangles', Inc. is a highly differentiated and growing restaurant operator and franchisor dedicated to serving customers high-quality, craveable food made from our Southern recipes. Founded in 1977 in Charlotte, NC, Bojangles' serves menu items such as delicious, famous chicken, made-from-scratch buttermilk biscuits, flavorful fixin's and Legendary Iced Tea®. At September 27, 2015, Bojangles' had 657 system-wide restaurants, of which 274 were company-operated and 383 were franchised restaurants, primarily located in the Southeastern United States.  For more information, visit www.bojangles.com or follow Bojangles' on Facebook and Twitter.

Forward-Looking Statements

This press release contains forward-looking statements. All statements other than statements of historical fact included in this press release are forward-looking statements. These statements are not guarantees of future performance and involve a number of known and unknown risks, assumptions, trends, uncertainties and factors that are beyond our control. Should one or more of these risks or uncertainties materialize or should underlying assumptions prove incorrect, actual results may vary materially from those anticipated, estimated or projected. We undertake no obligations to update or revise publicly any forward-looking statements, whether as a result of new information, future events or otherwise than as required under the federal securities laws.

Media Contact:  Brian K. Little, Bojangles’, Inc., (704) 519-2118, [email protected]