SAMR said the meeting addressed recurring quality and safety risks in livestream shopping, instant retail and social commerce.
SAMR’s Oct. 21 notice listed representatives from nine platforms who attended the Beijing meeting: Douyin, JD, Kuaishou, PDD, Taotian, Duodian, Dewu, Vipshop and Xiaohongshu. The regulator cited counterfeit goods, cases where product listings did not match the merchandise, and false advertising.
The agency urged platforms to strengthen quality controls across their operations, make product information more transparent and improve after-sales service and complaint resolution. It also called for using platform data to support quality improvements across supply chains and upstream production.
The meeting also referenced a Dec. 10, 2025, guidance document from 10 government departments addressing quality oversight, advertising, traceability and after-sales service.
SAMR’s notice set no specific deadline for further action and announced no new penalty.
