Coca-Cola Hellenic Bottling Company (Coca-Cola HBC) will acquire ESM Effervescent Sodas Management (ESM) from SICC Holding, for €45 million, subject to certain closing adjustments.
As part of the acquisition, the founding team of ESM’s Three Cents will remain with Coca-Cola HBC and will continue to promote the brand, providing leadership and vision.
ESM’s Three Cents complements Coca-Cola HBC’s existing adult sparkling beverage portfolio, which includes Schweppes and Kinley.
According to Coca-Cola HBC, the adult super-premium sparkling beverage and mixer category represents an exciting growth opportunity and is an important pillar for their 24/7 beverage partner strategy.
Coca-Cola HBC has one of the broadest and most adaptable product portfolios in the beverage industry, which allows it to satisfy a wide range of consumer tastes and consumption circumstances.
The acquisition is expected to close in the second half of 2022, subject to regulatory approval and typical closing conditions.
