Coca-Cola launched the music platform Coke Studio Tamil with plans to extend the property to other Indian languages in the next 3 to 4 years.
According to Arnab Roy, Vice-President, Marketing, Coca-Cola India and South West Asia, Coke Studio Tamil is a tribute to one of the world’s oldest living languages with a rich culture.
Roy pointed out that as Tamil has a long history of classic music and is known for contemporary music, putting up Coke Studio Tamil gives them a strong opportunity to go deeper into the culture and be more authentic.
He added that the Coke Studio Tamil platform will enable the company to celebrate the glorious diversity of Tamil music with the 80 million Tamil-speaking population worldwide.
Coke Studio Tamil will feature both celebrated and emerging artists coming together for musical collaborations.
Coke Studio Tamil’s first season will feature hip-hop singer Arivu and celebrated music producer Sean Roldan partnering with the likes of Pushpavanam Kuppusamy, Gaana Ulaganathan, Sanjay Subramanyan, Chinmayi Sripaada, Benny Dayal, Khatija Rahman, OfRo and Meenakshi Elaiyaraja, among others.


Vietnam’s Trade Surplus With US Jumps as Exports Surge and China Imports Hit Record
Hims & Hers Halts Compounded Semaglutide Pill After FDA Warning
The ghost of Robodebt – Federal Court rules billions of dollars in welfare debts must be recalculated
Weight-Loss Drug Ads Take Over the Super Bowl as Pharma Embraces Direct-to-Consumer Marketing
Singapore Budget 2026 Set for Fiscal Prudence as Growth Remains Resilient
Trump Lifts 25% Tariff on Indian Goods in Strategic U.S.–India Trade and Energy Deal
Gold and Silver Prices Rebound After Volatile Week Triggered by Fed Nomination
CK Hutchison Launches Arbitration After Panama Court Revokes Canal Port Licences
RBI Holds Repo Rate at 5.25% as India’s Growth Outlook Strengthens After U.S. Trade Deal
Stuck in a creativity slump at work? Here are some surprising ways to get your spark back
Japanese Pharmaceutical Stocks Slide as TrumpRx.gov Launch Sparks Market Concerns
Nvidia, ByteDance, and the U.S.-China AI Chip Standoff Over H200 Exports
Washington Post Publisher Will Lewis Steps Down After Layoffs
South Korea’s Weak Won Struggles as Retail Investors Pour Money Into U.S. Stocks 



