Animal rights activists are blocking supplies to some 1,300 McDonald's restaurants in the UK . in persuading the fast-food giant to adopt an entirely plant-based menu.
According to Animal Rebellion, about 50 of their protesters have blockaded all four of the company’s UK distribution centers, using trucks and bamboo structures.
The group intends to protest at the sites for at least 24 hours, it said.
A McDonald's spokesperson said the company is assessing the blockade's impact on deliveries to their restaurants and menu items.
McDonald’s CEO Chris Kempczinski has called plant-based food “an ongoing consumer trend.
The restaurant chain is rolling out its McPlant burger in some markets and has a supply arrangement with Beyond Meat Inc.
Meat suppliers, which account for 14.5 percent of global greenhouse gas emissions, have faced increased pressure from consumers and investors for being a major contributor to methane emissions and deforestation.
Animal Rebellion has previously targeted offices linked to agri-food giant Cargill Inc. and the ic Smithfield meat market.


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