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Dr Pepper and Blue Bell Creameries have joined forces to make a new kind of fusion flavor. They are two of the leading homegrown brands in Texas, and they have introduced the new Dr Pepper Float ice cream.
Dr Pepper and Blue Bell Creameries just blended their famous vanilla ice cream and the carbonated drink brand’s sherbet, and a new flavor was made. As per CNN Business, the product will be out in the market starting Thursday, May 18, and customers can buy them in two sizes which are pint and half-gallon.
It was mentioned that initially, the Blue Bell and Dr Pepper fusion ice cream would be out in 23 territories in the United States. It will be available in the following locations: Alabama, Arizona, Arkansas, Colorado, Florida, Georgia, Illinois, Indiana, Kansas, Kentucky, Louisiana, Mississippi, Missouri, Nevada, New Mexico, North Carolina, Ohio, Oklahoma, South Carolina, Tennessee, Texas, Virginia, and Wyoming.
The companies did not say if there are plans to release the new ice cream in other regions later. For the price, Walmart outlets are currently selling the half-gallon for $8.38. The product will also be in stores for a limited time, and while there is no specific date, customers can buy it until 2024.
“The best ice cream floats are made with Dr Pepper poured over a few scoops of Blue Bell,” Blue Bell’s vice president of sales and marketing, Jimmy Lawhorn, said in a press release. “Why not put a spin on this popular treat and create our own version? The flavor of Dr Pepper and the texture of the sherbet combine perfectly with the smooth vanilla ice cream. You may find yourself reaching for a soda glass instead of a bowl.”
Dr Pepper’s senior vice president of brand marketing, John Alvarado, further commented on the collaboration, “Our Texas heritage is so important to us at Dr Pepper, and we are excited to team up with fellow Texas-born brand, Blue Bell, to create this new delicious treat. We can’t wait to provide our fans with another refreshing way to enjoy Dr Pepper.”
