Dubai’s Museum of the Future says its visitor-staff campaign drew more than 20,000 completed applications in its first 48 hours, as it prepares a redesigned experience for 2027.
The initiative, called Future Perfects, opened Oct. 21 and sought full-time members of the museum’s Visitor Experience team. Over the same 48-hour span, the campaign website received 42,000 visits. Applications closed Nov. 8, the museum said. The totals track two different measures: completed applications and visits to the recruitment site.
Applicants did not need prior work at a museum or in customer service, the museum said. The campaign highlighted curiosity, imagination, emotional intelligence, warmth and adaptability. Staff were expected to draw on visitors’ interests and experiences when explaining the museum’s ideas.
The published selection process calls for recorded auditions and assessments, followed by live auditions for finalists before an expert panel. The campaign portal said recording an answer took about four minutes. Communication and other people skills were among the campaign’s priorities.
The Emirates News Agency (WAM) reported Oct. 30 that the museum’s visitor total since its 2022 opening had surpassed five million. WAM said visitors had come from more than 180 nationalities.
Gulf News reported on Nov. 12 that Azza Al Nuaimi, chief operating officer of the Museum of the Future, sees empathy, imagination and relationship-building as valuable qualities as artificial intelligence (AI) grows more capable. Al Nuaimi described technology as one part of the visitor experience, with human qualities central to how people engage with it.
The museum’s official FAQ says it closed to visitors at the beginning of September 2026. Existing exhibitions will be replaced, and the museum plans to reopen in the first quarter of 2027 with new exhibitions, spaces and a new narrative. It has not announced an exact date; tickets are expected to become available closer to reopening.
