Ducati, the renowned Italian motorcycle manufacturer, is stepping into the world of non-fungible tokens (NFTs) through a partnership with Ripple. This marks Ducati's entry into the Web3 space, utilizing Ripple's decentralized XRP Ledger to create digital assets of its logos and iconic motorcycle models. This move follows similar explorations by luxury brands Lamborghini, DeLorean, and Renault.

As per NFT Evening, Ducati is finally debuting in the world of NFTs through its partnership with Ripple. The company is entering the Web3 space with digital tokens on Ripple's XRP Ledger platform.

The collection's release comes a year after Ducati announced its plans to enter the Web3 business. As it unveils its NFTs, the motorcycle manufacturer will start creating digital properties for its logos and famous motorbike models.

Throughout its almost 100-year history, Ducati's logo has changed several times. Thus, its NFT collection will have much to offer fans and customers. The first users to mint the Ducati NFT will also get the first details for future releases.

"Entering WEB 3.0 is another way to get closer to the Ducatisti community by further extending the number of services offered to them," Ducati's chief executive officer, Claudia Domenicali, said in a previous statement regarding the company's entry into the Web3 space. "It also represents an opportunity to meet and make ourselves known to a new community of NFT enthusiasts, giving them the opportunity to live unique Ducati-style experiences and collect the digital assets that we will develop exclusively for this new dimension of the brand."

Meanwhile, the new Ducati NFT collection on XRP Ledger marks the company's first venture as it slowly moves into blockchain and Web3. With this release, it has also become the latest luxury auto brand to explore NFTs after Lamborghini, DeLorean, and Renault. The new collectibles are already out since July 26.

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