Household budget pressures are central to Hispanic voters’ midterm priorities, even as polling shows that many supporters of President Donald Trump in 2024 remain aligned with Republican candidates.
Pew Research Center surveyed 5,062 U.S. adults from Sept. 28 to Oct. 4, including 774 Hispanic registered voters. In that group, 86% said the economy was very important to their congressional vote; 64% cited immigration and 69% the future of democracy. Nineteen percent rated U.S. economic conditions excellent or good, down from 26% in September 2025. Meanwhile, 74% said Trump’s economic policies had made conditions worse, up from 61% in 2025.
A separate N+ Univision poll, conducted online by YouGov from Oct. 13 to Oct. 21, surveyed 980 registered Latino voters in Texas. Forty-two percent said their household finances were worse than a year earlier. Sixty-three percent pointed to grocery and food costs as a major budget strain, while 50% cited gasoline and transportation. The poll’s margin of error was about 3.7 percentage points.
Texas respondents also expressed mixed views on border policy. Fifty-six percent considered immigration enforcement excessive, while 62% favored combining border security with a citizenship pathway for long-term undocumented immigrants. Twenty-nine percent preferred making border security the first priority. In a separate ACLU of Texas-commissioned survey, 63% of 1,031 adults in El Paso County and four Rio Grande Valley counties said Immigration and Customs Enforcement (ICE) tactics had gone too far. That survey covered adults in five counties, not only Latino registered voters.
Nationally, Hispanic registered voters preferred Democratic House candidates to Republican candidates, 51% to 24%. But among Hispanic voters who supported Trump in 2024, 65% said they would choose the Republican candidate in their district; 11% chose the Democrat, 14% another candidate and 10% were unsure. In the Texas poll, 65% of Latino Trump voters said they felt good about their 2024 vote and would make the same choice again, while 8% regretted it.
In an Oct. 28 video, Euronews described frustration among some South Texas voters who backed Trump in 2024. It also said local advocates were encouraging eligible residents to vote despite fears tied to immigration enforcement. The Texas Tribune reported that Carlos Cancino, a Rio Grande Valley small-business owner and former Trump supporter, planned to vote Democratic over high prices and economic concerns. “Now I can’t stand the guy,” Cancino told the outlet.
The surveys measure stated views and preferences; they do not establish turnout or determine the result. The Federal Election Commission lists Nov. 3 as the general election date.
