End of the Zero-Sum Game Paradigm

NEW YORK, April 07, 2018 -- Seventh Continent Ltd., a British-Hungarian company built 8th Continent Social Marketplace, the next-generation digital economy in China based on a deal that both sets a new paradigm and stops digital ad fraud.

End of the Zero-Sum Game Paradigm China 8th Continent Social Marketplace Reshapes Digital Economy

8th Continent does not intend to reform the blockchain world, only use it: take advantage of the decentralized, secure and provable transaction ledger. Nevertheless, the potential of 8th Continent seems to be huge as it aims to address the problems linked with standard stock and commodities exchanges: overcome the zero-sum game paradigm while countering ad fraud. A zero-sum game is where any quantifiable gains by one party are equal to the losses of another party. Such an environment can be discouraging for many who lose their money. 8th Continent CEO Gregory Harmati revealed the ingredient of his secret sauce in the Whitepaper: “on 8th Continent, some of the digital products will be sponsored by brands paying a small advertising fee each time a digital product bearing their brand name is sold on the Market. The fee will be divided equally between users and operator. This way the sum of funds circulating on the Market will always be higher than the sum invested by the users.” Users have the choice to sell unbranded products or become seasonal marketers selling branded digital products and make extra income.

The new paradigm is a win-win model for four reasons:

I. As a direct consequence of the implementation of this new paradigm, users and operator make extra money, and chances for users to lose investments shrinks by far;
II. 8th Continent stops digital ad fraud on its platform: for the first time, brands could see where all their digital media dollars end up, and be sure that if they thought they had purchased ads from a given publisher, it really happened;
III. Brand names will be embedded in the products’ natural environment meeting advertisers satisfaction;
IV. Unlike an ordinary advertisement, branded goods cannot be blocked as they will be listed on the Market just like the other unbranded digital goods.

If the new paradigm is valid for digital goods, why not for real ones! Indeed 8th Continent will introduce on its Market real products and services in the next year, linking virtual and real worlds, assisted by a powerful engine including AI and robots.

8th Continent  issued its ERC20 standard Token on the Ethereum Blockchain under the name 8thContinentBit (ECB). Tokens will be sold to investors between April 18-28 ahead of 8th Continent gates opening on August 8th at 8:08 AM GMT+8. ECB seems to be a good investment since Chinese users in large numbers joining the Marketplace will buy the Tokens to be able to trade, and as a general rule, strong demand increases the price.

Ben Wu
8th Continent Social Marketplace
[email protected]

A photo accompanying this announcement is available at http://resource.globenewswire.com/Resource/Download/48058a84-08e0-46b8-bf60-465fe92a9859