FitPro USA Launches Multi-Year Partnership with the Ultimate Sports Association

FAIRFIELD, Calif., Nov. 15, 2017 -- FitPro USA recently partnered with the Ultimate Sports Association to provide its flagship product, FitPro Go!, at the organization’s state of the art youth sports hub in Walnut Creek, California.

FitPro USA partnered with the Ultimate Sports Association to provide a healthy and delicious protein shake, FitPro Go!, at the John Muir Health Ultimate Fieldhouse. FitPro USA will also be a featured sponsor in two training specific areas of the facility, the Ultimate Performance Center and the Ultimate Shot Lab. FitPro Go! will be available at the John Muir Health Ultimate Fieldhouse in Walnut Creek, CA beginning in late November/early December.

Photos accompanying this announcement are available at
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FitPro USA and the Ultimate Sports Association, a non-profit organization that manages the John Muir Health Ultimate Fieldhouse, have joined together to provide sports camp and tournament attendees, as well as families from the community, with healthy options for a delicious and natural protein shake. FitPro USA will also be a featured sponsor in two training specific areas of the facility, one being the Ultimate Performance Center and the other being the Ultimate Shot Lab.

"FitPro USA has been aware of the John Muir Health Ultimate Fieldhouse for some time, and I speak for our entire organization when I say that this was a great fit for us,” says FitPro USA Chief Brand Officer Jeff "Iron" Montgomery. "Mike and his team highly value what we bring to the table in terms of providing a smarter and healthier protein option for all who participate at the sports facility. This partnership will be truly collaborative, and we plan to make a difference by supporting the John Muir Health Ultimate Fieldhouse and its community efforts, contributing to a continuous momentum and success."

"We are thrilled to partner with FitPro USA," said Mike Samuels, CEO of the Ultimate Sports Association. "We have spent a lot of time exploring this partnership and felt that it is a great fit due to FitPro USA's desire to serve families in our community by providing them with a healthy and delicious protein shake. They also have an innovative and expanding product line that we are excited to help educate our community on.” 

FitPro Go! Protein Shakes are made from ultra-filtered REAL® milk to separate out most fats, sugars and all lactose for a cleaner gluten-free and lactose-free product. It remains in liquid form without ever being reduced to powder, taking only seven days or less to go from the cow to the bottle. It is the first all-natural ready-to-drink high-protein shake to have earned the REAL® Seal, a highly trusted and coveted symbol for high value dairy goods. It has also earned the California Real Milk symbol which will be added to packaging soon.

FitPro Go! will be available at the John Muir Health Ultimate Fieldhouse beginning in late November/early December.

To learn more about FitPro USA, visit www.FitProUSA.com.

About FitPro™ USA
FitPro USA is a team of well-established world-class protein researchers. The lack of convenient, high-quality protein products options available was disconcerting, so their team came together to create the first all-natural ready-to-drink protein shake to earn the REAL® Seal. FitPro USA develops delicious, natural, and premium-quality nutritional beverages, foods, and Un-supplements™ to conveniently nourish and optimize people’s mental, physical, and physiological health and performance. The company uses insights from innovative science and research to tap into, decode, and harness the power of both nature and the genetic potential of the human body. Visit FitProUSA.com for more information.

 About Ultimate Sports Association
The Ultimate Sports Association (USA) is a nonprofit 501C3 dedicated to youth development, healthy living and social responsibility.  Is it our mission to provide our community with programming that allows us to develop our youth to their full potential, socially, physically and mentally as well as a safe and secure environment to execute that programming in. USA was established to build and operate the John Muir Health Ultimate Fieldhouse, now overseeing all its operations and programing.
 
About John Muir Health Ultimate Fieldhouse
The John Muir Health Ultimate Fieldhouse, a 40,000 square foot premier youth basketball complex in Walnut Creek, was founded by four of the Bay Area's most successful youth program directors, who have come together to provide Bay Area families with a new portfolio of youth sport educational opportunities.  Those founders are Chris Whirlow and Phil Doherty, Directors of Flight Elite, Frank Allocco, Jr., Owner of ASA Basketball and Frank Allocco, Sr., Founder of Excel in Basketball Camp.  With them, they bring 40+ years of experience in youth sports, which is reflected in the Fieldhouse and its programming. For more information visit, UltimateFieldhouse.com

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