Crocs files trademark application for NFT and digital collectibles

Colorado-based American shoe company Crocs may be delving into the world of non-fungible tokens (NFTs) based on its US Patent and Trademark Office (USPTO) filing.

Rocs filing was described as Downloadable Virtual Goods Created With Blockchain Technology, Smart Contracts, like Footwear in a report on January 11, 2022.

The USPTO registration is meant to cover downloadable digital media such as digital assets, digital collectibles, digital tokens, and NFTs.

The filing notes also mentioned things like leveraging blockchain tech and smart contracts to showcase Crocs’ products.

The application also describes a protocol that can manage and store digital collectibles.

Crocs, which has not mentioned anything about leveraging NFTs in recent times, is well known for its injection-molded foam clogs.

Since 2004 when Crocs secured exclusive rights to the proprietary foam product called Croslite, the firm has sold 300 million pairs of foam clog shoes and t

But Crocs are not as popular as they once were and in 2010, TIME magazine added it to the world’s “50 Worst Inventions.”

However, the brand is still worn by celebrities like Nicki Minaj, Kim Kardashian, and Justin Bieber.