The Global Anti-Scam Alliance estimates Thai consumers lost 65.86 billion baht, about $1.85 billion, to scams over 12 months, while its survey shows how widely people encountered fraud.
GASA’s State of Scams in Thailand 2026 included 1,290 adults. It found that 79% had come across a scam during the past year, compared with 72% in the 2025 study. The group put average loss per victim at 11,951.20 baht. Among respondents who lost money, six in 10 said they had been scammed more than once.
Seven in 10 respondents thought they could spot a scam. Yet among those who came across one, 58% went on to engage with a scammer. In the full sample, 10% either lost money or gave away personal data that contributed to a financial loss; 4% said they had notified authorities.
Facebook and LINE were the most frequently reported platforms scammers used to make contact, at 54% and 48%, respectively. Bank or electronic transfers made up 49% of reported ways victims sent money, compared with an Asian average of 36%; digital wallets accounted for 29%.
GASA’s Thailand report summary said 72% of victims experienced an effect on their mental well-being. The group’s release also said 35% of victims remained concerned about being targeted again, 32% reported less trust in digital platforms and 26% reported more tension within their families. Prof. Rajat Maheshwari, cited in the release, said scammers adapt to take advantage of digital payment services as they become faster and more convenient.
At the Nov. 10-11 Global Anti-Scam Summit Asia 2026 in Bangkok, GASA announced a Thailand chapter. The group said it aims to connect local organizations with its international network, encourage cooperation across sectors and raise public awareness.
