Greece’s Green Cola and Chitos form UK-based drinks group

Greek businesses Green Cola and Chitos have partnered to become a global leader in better-for-you beverages as a new London-headquartered drinks group, Green Beverages Group.

The new group combines Green Cola’s innovative, disruptive approach with the strong heritage of the Chitos group.

It will focus on strengthening the position of its brands in markets, including the UK, Middle East, and the US, where Green Cola already has listings with grocery retailers.

Green Beverages Group will also launch into new territories, including Asia, Australia, and South America.

Periklis Veneris, CEO of Green Beverages Group, described the creation of the Green Beverages Group as a transformational and hugely significant milestone for them as they execute international expansion plans.

Veneris added that under the group, they have the scale and expertise to further accelerate their growth around the world.