Hindustan Unilever's selected household products have reportedly risen in price by as much as 20%, with two detergent bars now at ₹30, according to channel checks cited by NDTV Profit.
In its Nov. 9 report, NDTV Profit said its checks put a 130-gram Surf Excel bar and a 250-gram Rin bar at ₹30 each, up from ₹25. The outlet also reported that a 1-kilogram Rin powder pack had risen to ₹125 from ₹123, a 1.6% change.
A 2-kilogram Wheel powder pack was reported at ₹170, up from ₹156 in the latest revision and ₹138 before the earlier increase. That amounts to a cumulative rise of 23.2% across the two changes, according to NDTV Profit. The outlet also put a 200-gram Surf Excel four-bar bundle at ₹169, up from ₹155, and said its cumulative increase from ₹145 was 16.6%. A 250-gram Surf Excel bar was reported at ₹50, up from ₹45 in the latest revision and ₹42 before earlier changes.
NDTV Profit reported changes across Surf Excel, Rin, Wheel, Dove and Pears, and cited higher input costs as the reason. It said palm oil prices were 20% to 30% higher and packaging costs had risen by as much as 50%. The outlet said it had not received a response from HUL before publication.
HUL's disclosures offer broader context but do not list the individual pack prices. For the quarter ended Sept. 30, the company reported 8% price growth and 7% underlying volume growth, alongside 15% underlying sales growth and 22% growth in Home Care. Its September-quarter results said calibrated pricing supported penetration and volume resilience.
On an Oct. 28 earnings call, HUL CEO and Managing Director Priya Nair said price increases were “only to cover the absolute impact of the higher cost.” The company's quarterly figures describe pricing and sales across its business, while the product-level changes remain those reported by NDTV Profit.
