Hasbro, Inc.’s Magic: The Gathering franchise topped $600 million in quarterly revenue for the first time, helping the toy maker post 15% third-quarter growth as the game’s sales accelerated.
Magic generated $616.1 million, up from $459.4 million a year earlier, Hasbro said in its Oct. 20 earnings release. Chief Financial Officer and Chief Operating Officer Gina Goetter linked part of the increase to larger initial print and distribution runs.
Revenue at Wizards of the Coast and Digital Gaming rose 31% to $747.2 million.
Total third-quarter revenue reached $1.5953 billion. The quarter included about $55 million in tariff refunds, including $48 million in Consumer Products.
Hasbro also raised its 2026 outlook, as EconoTimes’ earlier coverage of the results detailed.
Goetter said shipments of Reality Fracture and backlist products brought roughly $40 million of expected fourth-quarter Magic revenue into the third quarter. Goetter expects Consumer Products’ adjusted operating margin to fall in the fourth quarter as the refund benefit ends and promotions and shipping weigh more heavily.
Hasbro said it returned $206 million to shareholders through dividends and share repurchases during the quarter. Its board declared a quarterly dividend of $0.70 per share, payable Dec. 2 to shareholders of record Nov. 18, and raised the 2026 share repurchase target to $400 million from $200 million.
