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Impossible Foods just announced the launch of its own version of plant-based chicken nuggets. The company is selling its new product through grocery stores and they will also be distributed in restaurants for meat alternative options in their menu.
Impossible Foods further said on Tuesday, Sept. 7, that it will bring its “meatless” chicken nuggets to restaurants and fast-food stores first then by the end of this month, it will be delivering the new item to supermarkets across the nation.
As per CNBC, chicken has overtaken the popularity of beef and it has become the top meat choice in the United States today. And for this, Impossible Foods produced its first chicken product to offer what the people who are looking for meat replacements want.
Now, with the release of the company’s version of chicken nuggets, it is now bound to compete with its rival, Beyond Meat, which also launched its chicken tenders in July. These are now available in groceries and being supplied to restaurants as well.
“We are tremendously excited about our Impossible Nuggets. But this launch isn’t really about nuggets. It’s about the historic inflection point we’ve reached,” Impossible Foods’ founder and chief executive officer, Pat Brown, said in a press release. “For the first time, consumers unquestionably prefer meat made from plants instead of meat from an iconic animal. In the battle for the future of food, this is the first time David has categorically bested Goliath, but it won’t be the last.”
In any case, the new Impossible Foods plant-based chicken nuggets are made with soy as the protein source and do not contain heme that is typically used to make vegan sausages and burger patties. Heme is produced from genetically modified yeast.
Meanwhile, Impossible Foods’ products are all approved by the U.S. Food and Drug Administration and it also earned the agency’s license to sell its food items overseas, specifically in Europe and China. Currently, the company is reportedly investing in research and development to produce more products that will be loved by its customers. It is also working to attract more investors for its business expansion plans.
