South Korean carmakers and tire makers have been actively collaborating with fashion companies to promote eco-friendly ventures.
Last month, Kia Corp., South Korea’s second-largest automaker, partnered with outdoor brand Eider to release a limited edition of the shoe ‘Quantum Niro’ using the design of the all-new Niro SUV model, which boasts excellent fuel efficiency, to reduce energy consumption.
Back in October, Hyundai Motor Co. partnered with luxury boutique chains like Boon the Shop and L'eclaireur to carry out the ‘Restyle 2021’ project, which aims to upcycle automobile materials, focusing on using airbags and safety belts to make clothes.
Meanwhile, South Korean tire maker Hankook Tire & Technology Co. collaborated with sportswear manufacturer PRO-SPECS to develop the ‘Blade HK’ and the ‘Air Sky HK’ shoes that feature tire treads with excellent gripping power for their soles.
Another factor that prompts automakers and tire manufacturers to work with fashion companies is to enhance brand intimacy. Unlike cars and tires, which have a limited range of uses, fashion items, including apparel, are daily necessities with a wider customer range.


Magnum Audit Flags Governance Issues at Ben & Jerry’s Foundation Ahead of Spin-Off
China Urged to Prioritize Economy Over Territorial Ambitions, Says Taiwan’s President Lai
Parasites are ecological dark matter – and they need protecting
Michael Dell Pledges $6.25 Billion to Boost Children’s Investment Accounts Under Trump Initiative
Asian Currencies Steady as Markets Await Fed Rate Decision; Indian Rupee Hits New Record Low
Fertile land for growing vegetables is at risk — but a scientific discovery could turn the tide
Sam Altman Reportedly Explored Funding for Rocket Venture in Potential Challenge to SpaceX
Thousands of satellites are due to burn up in the atmosphere every year – damaging the ozone layer and changing the climate
The UK is surprisingly short of water – but more reservoirs aren’t the answer
How to create a thriving forest, not box-checking ‘tree cover’
UPS MD-11 Crash Prompts Families to Prepare Wrongful Death Lawsuit
European Stocks Rise as Markets Await Key U.S. Inflation Data
RBI Cuts Repo Rate to 5.25% as Inflation Cools and Growth Outlook Strengthens
IKEA Launches First New Zealand Store, Marking Expansion Into Its 64th Global Market
Gold Prices Steady as Markets Await Key U.S. Data and Expected Fed Rate Cut
Fungi are among the planet’s most important organisms — yet they continue to be overlooked in conservation strategies 



