Brown-Forman and Pernod Ricard in Merger Talks to Create World's Largest Spirits Giant 
Asian Currencies Hold Steady as Dollar Stays Firm Amid Middle East Uncertainty 
Wildfires ignite infection risks, by weakening the body’s immune defences and spreading bugs in smoke 
EU and CPTPP Nations Push for Landmark Digital Trade Agreement 
How ongoing deforestation is rooted in colonialism and its management practices 
Lake beds are rich environmental records — studying them reveals much about a place’s history 
Asian Stocks Rebound as Trump Delays Iran Strike Deadline 
Drug pollution in water is making salmon take more risks – new research 
The UK is surprisingly short of water – but more reservoirs aren’t the answer 
Gold Prices Rise Amid Geopolitical Tensions and Safe Haven Demand 
Rise of the Zombie Bugs takes readers on a jaw-dropping tour of the parasite world 
Unilever and Magnum Face Defamation Lawsuit Over Ben & Jerry's Board Chair Dismissal 
U.S. Stocks Tumble as Iran Peace Deal Uncertainty Spooks Markets 
France's 2025 Budget Deficit Shrinks More Than Expected, Easing Fiscal Pressure 
CK Hutchison's Panama Ports Dispute Escalates as Arbitration Claims Surpass $2 Billion 
How the war in Iran is already affecting UK farmers and food production 
SpaceX IPO Filing Expected This Week as Valuation Could Surpass $75 Billion 
South Korean carmakers and tire makers have been actively collaborating with fashion companies to promote eco-friendly ventures.
Last month, Kia Corp., South Korea’s second-largest automaker, partnered with outdoor brand Eider to release a limited edition of the shoe ‘Quantum Niro’ using the design of the all-new Niro SUV model, which boasts excellent fuel efficiency, to reduce energy consumption.
Back in October, Hyundai Motor Co. partnered with luxury boutique chains like Boon the Shop and L'eclaireur to carry out the ‘Restyle 2021’ project, which aims to upcycle automobile materials, focusing on using airbags and safety belts to make clothes.
Meanwhile, South Korean tire maker Hankook Tire & Technology Co. collaborated with sportswear manufacturer PRO-SPECS to develop the ‘Blade HK’ and the ‘Air Sky HK’ shoes that feature tire treads with excellent gripping power for their soles.
Another factor that prompts automakers and tire manufacturers to work with fashion companies is to enhance brand intimacy. Unlike cars and tires, which have a limited range of uses, fashion items, including apparel, are daily necessities with a wider customer range.
