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LEGO unveiled something new on Thursday, May 20 and it was a rainbow-colored LGBTQ toy set called "Everyone is Awesome!" The product includes a rainbow wall with black and brown.
Each of the figures is also colored based on the shades featured in the transgender signature flag such as light blue, white and pink. The new LEGO has 11 figures and this product was designed by Matthew Ashton, the vice president of design for the Lego Group.
The idea behind the LGBTQ Lego
The very first LGBTQ set by the Danish toy production company based in Billund was released ahead of Pride Month, as per CNN Business. With the set, people will be able to build not a castle or jungles but something like a stage where the figures represent the LGBTQ through its colors.
The “Everyone Is Awesome” LEGO toy set also comes with 326 pieces of blocks in addition to the 11 colored figures. The designer said that the product was made after drawing inspiration from the classic rainbow flag which is also the symbol of the LGBTQ community.
"I wanted to create a model that symbolizes inclusivity and celebrates everyone, no matter how they identify or who they love," Ashton said in a statement. He added in a press release, "I am fortunate to be a part of a proud, supportive and passionate community of colleagues and fans. "We share a love for creativity and self-expression through Lego bricks and this set is a way to show my gratitude for all the love and inspiration that is constantly shared."
Product release date and price
The company further tweeted that they are excited to release this new product as they celebrate every LEGO builder. The “Everyone Is Awesome” set is coming on June 1 and it will be sold for $34.99.
Since LEGO is a known brand that caters to customers of all ages, this new LGBTQ set will surely attract the attention of anyone, regardless of age. Meanwhile, the toymaker reportedly had a very busy year and despite the pandemic, it saw a surge in sales in the summer of last year. LEGO’s revenues were said to have increased by 11% to $622 million as more people purchased its products while in lockdown and staying at home.
