LG Uplus Corp., a South Korean mobile network operator owned by LG Corporation, launches its own Metaverse fashion marketplace. This is an online-based clothing site where sales are linked to actual products in an offline store.

LG Uplus’ new Metaverse marketplace for fashion items is called Meta Slap, and it will officially open this month. The company created this to develop its metaverse commerce for fashion.

For the virtual clothing store, The Korea Economic Daily reported that the mobile company inked a memorandum of understanding (MOU) for collaboration with Z-Emotion and Ation Fashion, a local fashion firm that operates the casual brand Polham.

Z-Emotion makes simulation-based costume production software, and it recently introduced a solution that allows the creation of metaverse costumes. Now, the Meta Slap will make and sell avatar clothing pieces as well as fashion items that are also available offline.

“The San Mateo, California-based metaverse platform Roblox says five of 10 metaverse users were found to dress up their avatars at least once a week,” a source from LG Uplus commented. “We judged that market potential was high.”

The companies will be linking the Metaverse fashion marketplace to an artificial intelligence fitting room so shoppers can instantly fit their chosen items before buying offline. Initially, the platform will operate as a digital service for office workers.

Finally, Metaverse Post reported that starting this month, LG Uplus, Z-Emotion, and Ation Fashion will inaugurate and jointly run the Meta Slap clothing store that will offer both physical and virtual editions of merchandise. Users can buy apparel, accessories, and other things related to fashion via the virtual shop.

After shopping on the metaverse, shoppers will be provided with links where they can claim the physical version of products. Soon, LG Uplus Corp., Ation Fashion, and Z-Emotion will also introduce an artificial intelligence-powered (AI) fitting room.

Photo by: LG UPlus Website