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Lactalis Nestlé Chilled Desserts UK will debut its Milkybar Gold White Chocolate Caramel Crème dessert, the first HFSS compliant crème dessert to market in the UK chilled desserts category
The dessert features the taste of Milkybar Gold confectionery, in a bar of creamy white chocolate and caramel flavor, at 91 calories per pot.
Christopher Pihoué, marketing manager at Lactalis Nestlé Chilled Desserts UK, described Milkybar Gold White Chocolate Caramel Crème dessert as having a unique flavor offering that will appeal to consumers”.
He added that with its calorie count and HFSS compliance, it brings a real USP in the chilled desserts aisle. The product will also capitalize on the trend towards gold chocolate product launches while attracting Milkybar confectionery fans to the chilled aisle.”
Milkybar Gold White Chocolate Caramel Crème Dessert is available in 2x65g at Tesco stores in the UK for an RRP of £1.50. A 4x65g variant will also be available beginning in July.
